Best of Power Sponsorship Resources

There’s been feedback that this site has so many useful, how-to blogs and resources, that readers often don’t know where to start. To assist, we’ve created a few collections providing the essentials for various aspects of the sponsorship industry. These are updated regularly, so check back!

 

Best of Sponsorship Offer Development Resources for Rightsholders

These blogs aren’t about sponsorship sales, but about figuring out what you have to sell, where your value really lies, and creating the vision that will lead a sponsor to say “yes”. This is critical information you need, before you ever create a proposal or pick up a phone.

Best of Sponsorship Offer Development Resources

Best of Sponsorship Sales Resources for Rightsholders

These are the resources you need to actually get into the sponsorship sales process – who to contact, the angles, negotiation, and closing the deal.

Best of Sponsorship Sales Resources

Best of Sponsorship Leverage Resources for Corporate Sponsors

Leverage is what turns the sponsorship you’ve bought into the results you need. These are my best blogs addressing how to create efficient, effective, results-oriented leverage programs around your sponsorships.

Best of Sponsorship Leverage Resources

Best of Sponsorship Resources for CMOs

CMOs don’t need granular how-to, but you do need to understand the big picture stuff – how sponsorship works, how to structure your portfolio and team, where sponsorship fits in your marketing mix, and how to measure results.

Best of Sponsorship Resources for CMOs

Best of Sponsorship Resources for Crisis Management

Whether it’s a global crisis affecting our industry, like pandemic or recession, or something narrower, this is a selection of resources that will help you navigate these difficulties.

Best of Crisis Management Resources