Best of Power Sponsorship Resources

Sponsorship is complex. There are a lot of moving parts. But there’s no reason you can’t be among the best sponsors in the world.

First, you need to understand the basics of best practice sponsorship, and the big trends driving bigger results. From there, you need specific skills for all of the critical steps for successful sponsorship. The resources listed here are the must-reads, so you can write your own roadmap for exceptional sponsorship results.

Best of Sponsorship Resources for Sponsors

These blogs aren’t about sponsorship sales, but about figuring out what you have to sell, where your value really lies, creating the vision that will lead a sponsor to say “yes”, and formalising it into a proposal. This is critical information you need, before you can even think about pricing, negotiations, and the whole sales process.

Best of Sponsorship Offer Development Resources

These are the resources you need to price your sponsorship offers and actually get into the sponsorship sales process – who to contact, the angles, negotiation, and closing the deal.

Best of Sponsorship Sales Resources

Servicing is what happens after the sale, including sponsor management, ensuring sponsors leverage and measure their investments, renewals, and exits. These are the must-reads for anyone charged with looking after a portfolio of sponsors.

Best of Sponsorship Servicing and Renewal Resources

CMOs don’t need granular how-to, but you do need to understand the big picture stuff – how sponsorship works, how to structure your portfolio and team, where sponsorship fits in your marketing mix, and how to measure results.

Best of Sponsorship Resources for CMOs

Non-profit sponsorship has a lot in common with for-profit sponsorship, but there are some specific issues and angles. Use this short list of resources alongside the more general Best-of lists, above.

Best of Non-Profit Sponsorship Resources

Whether it’s a global crisis affecting our industry, like pandemic or recession, or something narrower, this is a selection of resources that will help you navigate these difficulties.

Best of Crisis Management Resources