Over the years, I’ve written literally hundreds of articles for industry media, and been interviewed hundreds of times. Here’s a rundown of some of the more recent ones.
Sponsorship Marketing Association (USA), 7in7 interview (Watch)
IE Vol 35, Issue 1 (IFEA magazine) – Rightsholder Sponsorship Strategies for a Great 2024 (Read)
CMO Council Executive Perspective Q&A (Read)
IE Vol 33, Issue 4 (IFEA magazine) – How to Build Sponsor Relationships (Read)
Forbes, 17 Sept 22 – Sponsors Can Stand Up To FIFA And Qatar World Cup. Some Have Not. (Read)
IE Vol 33, Issue 3 (IFEA magazine) – Most Important Post-COVID Sponsorship Strategies for Rightsholders (Read)
Race Director HQ Podcast – The Sponsorship Seeker’s Mindset (Listen)
Event Transformation Podcast with Chris Randle (Listen)
Unofficial Partner Personal Best – Kim Skildum-Reid (Read)
Sports Career Podcast with Ed Bowers (Listen)
IE Vol 32, Issue 3 (IFEA magazine) – What is the Role of a Sponsorship Sales Manager (Read)
IE Vol 32, Issue 2 (IFEA magazine) – Last Generation Sponsorship Redux (cover article) – (Read)
Unofficial Partner Podcast – We Need to Talk About… the Sponsorship Market (Listen)
NY Women in Film & Television – Women Crush Wednesday Podcase (Listen)
NY Women in Film & Television – Best Practice advice for Targeting Corporate Sponsorship to Fund Your Film (Read)
Boston Herald – MLB has agreed to sell uniform sponsorships that will generate millions, but 2020 could be too soon (Read)
SportsGeek Podcast (Listen)
What Makes You Tick Podcast (Listen)
One-Zero Sponsorship Stories – Episode 1: Kim Skildum-Reid (Listen)
One-Zero Had It All (Read)
SportsPro Media – One-Zero Quick Fire Questions with Patrick Haslett (Read)
Has Conor McGregor’s Market Appeal Suffered a Knockout Blow? (Read)
IE, Vol 30, Issue 3 (IFEA magazine) – You’ve Got the Big Sponsor, Here’s How Not to Screw it Up
IE Vol 30, Issue 2 (IFEA magazine) – The First Sponsor Meeting (cover article)
IE Vol 30, Issue 1 (IFEA magazine) – How Do Sponsors Evaluate Sponsorship Proposals (cover article)
IE Vol 29, Issue 4 (IFEA magazine) – Disruptive Sponsorship (cover article)
IE Vol 29, Issue 3 (IFEA magazine) – How to Increase Sponsorship Revenue: Getting Creative with Benefits