Recommended Sponsorship Resources

This is a rundown of some of the most credible, established resources for sponsorship professionals.

 

My go-to resources

While I dip in and out of many of these resources, these are the sponsorship resources I go back to over and over again:

Activative

Unofficial Sponsor

 

Podcasts

Sports Geek

Unofficial Sponsor

 

Sponsorship (and related) media

Many of these also host conferences.

 

Sponsorship and event associations

Many of these offer publications and conferences.

 

Sports law associations

Sports lawyers often have strong sponsorship law skills, which can be applied to many categories of sponsorship.

Australian & New Zealand Sports Law Association

British Association for Sport and Law

Sports Lawyer Association Inc (US)

 

Other conferences

Sponsorship Week (Toronto)

One-Zero (Dublin)

Mumbrella Sports Marketing Summit (Australia)