Before you can even think of making a sale to a sponsor, you need to create a compeling offer, and formalise it into a proposal that meets their needs, showcases your partnership orientation, and stands out from the stack of other proposals they receive.
There are a lot of resources on this website that will help you to develop those offers and create proposals. Here, I’ve distilled it down to the most important ones. Once you’ve developed your offer, Best of Sponsorship Sales Resources will help with pricing, negotiation, and the sales process.
If you’re interested in reprinting, republishing, or otherwise distributing the resources below, please review the guidelines for republishing.
Top Ten Tips for Sponsorship Seekers
Disruptive Sponsorship: Like Disruptive Marketing, Only Better
Last Generation Sponsorship Redux
Generic Inventory – An inventory of benefits template for rightsholders
Sponsorship Proposal Basics in About 15 Minutes
Sponsorship Ask-Me-Anything video series
How do I value my sponsorship assets?
Getting to “Yes”: Comprehensive sponsorship training for rightsholders
Don’t just skirt past these blogs. They are chock full of the info you need to sort out your best practice mindset!
39 Ways to Ensure You Don’t Sell Sponsorship – If you’re struggling with sponsorship sales, and you don’t know why, this blog is the perfect place to start
What You Need before You Seek Sponsorship
How Do Sponsors Evaluate Sponsorship Proposals?
Sponsorship Sales Rule #1: Sell What Sells, Not What You Need Money For
5 Ways Rightsholders Need to Get Over Themselves
The One Critical Skill Most Sponsorship Professionals Lack
8 Must-Have Organisational Traits for Successful Rightsholders
Sponsorship Beginners Can’t Get a Break (nor Should They)
Why Having a Strong Marketing Plan is Critical for Sponsorship Sales Success
Psychographics: An Overlooked Building Block for Sponsorship Sales
The Most and Least Powerful Sponsorship Benefits
How to Increase Sponsorship Revenue: Getting Creative with Benefits
It’s Not the Size of the Sponsorship, It’s What You Do with It
The Number One Job of a Sponsorship Proposal (and It’s Not What You Think)
Sponsorship Proposal Hack: The “Invention Test”
How Do Sponsors Evaluate Sponsorship Proposals?
4 Warning Signs Your Sponsorship Proposals Suck
How a Great Sponsorship Proposal Follows a Hollywood Story Arc (infographic)
Top 11 Sponsorship Proposal Killers
Don’t Send a Sponsorship Proposal Until You Read This
The Problem with Sponsorship Levels
What to Do if a Sponsors Says, “Just Send Me a Proposal”
What’s the Best Layout of a Sponsorship Deck and the Acceptable Number of Pages?
The Sponsorship Seeker’s Toolkit 4th Edition
This is the benchmark and industry bestseller. It will bring you through the whole sponsorship process. Every step of the way is supported by checklists, templates, and tools, many of them downloadable. Includes a sponsorship proposal template and an agreement template.
If you need additional help, you can find more on the services I provide below. You’re also welcome to drop me a line to discuss:
Please note, I am not a sponsorship broker, and do not sell sponsorship on behalf of other organisations. You may find someone suitable on the Power Sponsorship broker registry.