Best of Sponsorship Offer Development Resources

Before you can even think of making a sale to a sponsor, you need to create a compeling offer, and formalise it into a proposal that meets their needs, showcases your partnership orientation, and stands out from the stack of other proposals they receive.

There are a lot of resources on this website that will help you to develop those offers and create proposals. Here, I’ve distilled it down to the most important ones. Once you’ve developed your offer, Best of Sponsorship Sales Resources will help with pricing, negotiation, and the sales process.

If you’re interested in reprinting, republishing, or otherwise distributing the resources below, please review the guidelines for republishing.

White papers and templates

Top Ten Tips for Sponsorship Seekers

Disruptive Sponsorship: Like Disruptive Marketing, Only Better

Last Generation Sponsorship Redux

Generic Inventory – An inventory of benefits template for rightsholders

Video resources

Sponsorship Proposal Basics in About 15 Minutes

Sponsorship Ask-Me-Anything video series

How do I value my sponsorship assets?

Online sponsorship training

Getting to “Yes”: Comprehensive sponsorship training for rightsholders

Recommended blogs


Don’t just skirt past these blogs. They are chock full of the info you need to sort out your best practice mindset!

39 Ways to Ensure You Don’t Sell Sponsorship – If you’re struggling with sponsorship sales, and you don’t know why, this blog is the perfect place to start

What You Need before You Seek Sponsorship

How Do Sponsors Evaluate Sponsorship Proposals?

Sponsorship Sales Rule #1: Sell What Sells, Not What You Need Money For

5 Ways Rightsholders Need to Get Over Themselves

Diary of a Sponsorship Loser

The One Critical Skill Most Sponsorship Professionals Lack

8 Must-Have Organisational Traits for Successful Rightsholders

Sponsorship Beginners Can’t Get a Break (nor Should They)

Why Having a Strong Marketing Plan is Critical for Sponsorship Sales Success

Psychographics: An Overlooked Building Block for Sponsorship Sales


The Most and Least Powerful Sponsorship Benefits

How to Increase Sponsorship Revenue: Getting Creative with Benefits

Offer development

It’s Not the Size of the Sponsorship, It’s What You Do with It

The Number One Job of a Sponsorship Proposal (and It’s Not What You Think)

Sponsorship Proposal Hack: The “Invention Test”


How Do Sponsors Evaluate Sponsorship Proposals?

4 Warning Signs Your Sponsorship Proposals Suck

How a Great Sponsorship Proposal Follows a Hollywood Story Arc (infographic)

Top 11 Sponsorship Proposal Killers

Don’t Send a Sponsorship Proposal Until You Read This

The Problem with Sponsorship Levels

What to Do if a Sponsors Says, “Just Send Me a Proposal”

What’s the Best Layout of a Sponsorship Deck and the Acceptable Number of Pages?


The Sponsorship Seeker’s Toolkit 4th Edition

This is the benchmark and industry bestseller. It will bring you through the whole sponsorship process. Every step of the way is supported by checklists, templates, and tools, many of them downloadable. Includes a sponsorship proposal template and an agreement template.

Need more assistance?

If you need additional help, you can find more on the services I provide below. You’re also welcome to drop me a line to discuss:

Please note, I am not a sponsorship broker, and do not sell sponsorship on behalf of other organisations. You may find someone suitable on the Power Sponsorship broker registry.