Best of Sponsorship Offer Development Resources

Before you can even think of making a sale to a sponsor, you need to develop an offer and a proposal that is compelling – that meets their needs, showcases your partnership orientation, and stands out from the stack of other proposals they receive.

There are a lot of resources on this website that will help you to develop those offers. Here, I’ve distilled it down to the most important ones.

If you’re interested in reprinting, republishing, or otherwise sharing the resources below, please review the guidelines for republishing.


White papers and templates

Top Ten Tips for Sponsorship Seekers

Disruptive Sponsorship: Like Disruptive Marketing, Only Better

Last Generation Sponsorship Redux

Generic Inventory – An inventory of benefits template for rightsholders


Video resources

Sponsorship Proposal Basics in About 15 Minutes

20 Questions with Kim Skildum-Reid – Part 1: Rightsholders


Recommended blogs

Top 11 Sponsorship Proposal Killers

How Do Sponsors Evaluate Sponsorship Proposals?

The Number One Job of a Sponsorship Proposal (and It’s Not What You Think)

How a Great Sponsorship Proposal Follows a Hollywood Story Arc (infographic)

4 Warning Signs Your Sponsorship Proposals Suck

The Most and Least Powerful Sponsorship Benefits

How to Increase Sponsorship Revenue: Getting Creative with Benefits

Which Generation Sponsorship Seeker Are You?

Sponsorship Proposal Hack: The “Invention Test”

Don’t Send a Sponsorship Proposal Until You Read This

The Problem with Sponsorship Levels

35 Ways to Ensure You Don’t Sell Sponsorship

The Rejection Letter Sponsors Wish They Could Send

What to Do if a Sponsors Says, “Just Send Me a Proposal”

Sponsorship Pricing Basics

Should We Hire a Sponsorship Valuation Service?

It’s Not the Size of the Sponsorship, It’s What You Do with It

Selling Multi-Brand Sponsorship: The Cheat Sheet

The New Swear Words of Sponsorship

Corporate Sponsorship SAQ (Should-Ask Questions)

Psychographics: A Critical Building Block for Sponsorship Seekers

What’s the Best Layout of a Sponsorship Deck and the Acceptable Number of Pages?



The Sponsorship Seeker’s Toolkit 4th Edition

This is the benchmark and industry bestseller. It will bring you through the whole sponsorship process. Every step of the way is supported by checklists, templates, and tools, many of them downloadable. Includes a sponsorship proposal template and an agreement template.


Need more assistance?

If you need additional help, you can find more on the services I provide below. You’re also welcome to drop me a line to discuss:

Please note, I am not a sponsorship broker, and do not sell sponsorship on behalf of other organisations. You may find someone suitable on the Power Sponsorship broker registry.