Best of Sponsorship Offer Development Resources
Before you can even think of making a sale to a sponsor, you need to develop an offer and a proposal that is compelling – that meets their needs, showcases your partnership orientation, and stands out from the stack of other proposals they receive.
There are a lot of resources on this website that will help you to develop those offers. Here, I’ve distilled it down to the most important ones.
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White papers and templates
Top Ten Tips for Sponsorship Seekers
Disruptive Sponsorship: Like Disruptive Marketing, Only Better
Last Generation Sponsorship Redux
Generic Inventory – An inventory of benefits template for rightsholders
Sponsorship Proposal Basics in About 15 Minutes
20 Questions with Kim Skildum-Reid – Part 1: Rightsholders
Top 11 Sponsorship Proposal Killers
How Do Sponsors Evaluate Sponsorship Proposals?
The Number One Job of a Sponsorship Proposal (and It’s Not What You Think)
How a Great Sponsorship Proposal Follows a Hollywood Story Arc (infographic)
4 Warning Signs Your Sponsorship Proposals Suck
The Most and Least Powerful Sponsorship Benefits
How to Increase Sponsorship Revenue: Getting Creative with Benefits
Which Generation Sponsorship Seeker Are You?
Sponsorship Proposal Hack: The “Invention Test”
Don’t Send a Sponsorship Proposal Until You Read This
The Problem with Sponsorship Levels
35 Ways to Ensure You Don’t Sell Sponsorship
The Rejection Letter Sponsors Wish They Could Send
What to Do if a Sponsors Says, “Just Send Me a Proposal”
Sponsorship Pricing Basics
Should We Hire a Sponsorship Valuation Service?
It’s Not the Size of the Sponsorship, It’s What You Do with It
Selling Multi-Brand Sponsorship: The Cheat Sheet
The New Swear Words of Sponsorship
Corporate Sponsorship SAQ (Should-Ask Questions)
Psychographics: A Critical Building Block for Sponsorship Seekers
What’s the Best Layout of a Sponsorship Deck and the Acceptable Number of Pages?
The Sponsorship Seeker’s Toolkit 4th Edition
This is the benchmark and industry bestseller. It will bring you through the whole sponsorship process. Every step of the way is supported by checklists, templates, and tools, many of them downloadable. Includes a sponsorship proposal template and an agreement template.
Need more assistance?
If you need additional help, you can find more on the services I provide below. You’re also welcome to drop me a line to discuss:
Please note, I am not a sponsorship broker, and do not sell sponsorship on behalf of other organisations. You may find someone suitable on the Power Sponsorship broker registry.