Servicing is what happens after the sale, including sponsor management, ensuring sponsors leverage and measure their investments, renewals, and exits. These are the must-reads for anyone charged with looking after a portfolio of sponsors.
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You’ve Got the Big Sponsor, Here’s How Not to Screw It Up
What Should a Rightsholder Include in a Year-End Sponsorship ROI Report?
Can’t Keep Up? 5 Ways to Simplify Sponsorship Servicing
Rightsholder Research that Really Benefits the Sponsors
4 Warning Signs that a Sponsor is Planning to Exit
The Bear Grylls Guide to Sponsorship Renewals
Is First Right of Refusal the Sponsorship Equivalent of a Ball and Chain?
How Do You Get a Fire-Sale Sponsor to Renew at a Realistic Level?
Should We Break Up Sponsorship Sales and Servicing Roles?
How to Ride Out a Bad Sponsorship (and Get Out Gracefully, when the Time is Right)
Sponzillas: How to Deal with a Sponsor that Bullies
5 Reasons You’re Better Off without That Sponsor
Getting to “Yes”: Comprehensive sponsorship training for rightsholders
Short Course: Sponsorship Servicing Essentials
Sponsorship Ask-Me-Anything video series
The Sponsorship Seeker’s Toolkit 4th Edition
This is the benchmark and industry bestseller. It will bring you through the whole sponsorship process. Every step of the way is supported by checklists, templates, and tools, many of them downloadable. Includes a sponsorship proposal template and an agreement template.
If you need additional help, you can find more on the services I provide below. You’re also welcome to drop me a line to discuss:
Please note, I am not a sponsorship broker, and do not sell sponsorship on behalf of other organisations. You may find someone suitable on the Power Sponsorship broker registry.