If you’re in a sponsorship crisis, and need some advice right now, you might find some useful insights in these blogs. They cover contract issues, internal politics, sponsorship brokers, and recession/pandemic.
If you’re interested in reprinting, republishing, or otherwise distributing the resources below, please review the guidelines for republishing.
What Should a Sponsor Do If a Rightsholder Doesn’t Deliver Contracted Benefits?
Sponsor Alert: Sponsorship Seekers are Now Stealing Your Leverage Ideas
Should Sponsorship Be an Extension of a Sponsor’s Marketing Plan?
Sponzillas: How to Deal with a Sponsor Who Bullies
Action Plan: What to Do when a Big Sponsor Exits
What Should You Do When Your Board Sets Unrealistic Sponsorship Targets?
How to Manage (or Get Rid of) a Senior Executive’s Pet Sponsorship
How to Spot a Sponsorship Broker Scam (and One Broker You Should Avoid)
Should a Sponsor Exit if an Event is Cancelled?
Recession-Proofing Your Sponsorship Program: A Rightsholder’s Guide