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Best of Sponsorship Crisis Management Resources

If you’re in a sponsorship crisis, and need some advice right now, you might find some useful insights in these blogs. They cover recession and pandemic, contract issues, internal politics, and sponsorship brokers.

 

Recession and pandemic

Should a Sponsor Exit if an Event is Cancelled?

Recession-Proofing Your Sponsorship Program: A Rightsholder’s Guide

 

Contract issues

What Should a Sponsor Do If a Rightsholder Doesn’t Deliver Contracted Benefits?

Sponsor Alert: Sponsorship Seekers are Now Stealing Your Leverage Ideas

Should Sponsorship Be an Extension of a Sponsor’s Marketing Plan?

Sponsorship Seekers Who Bully

Sponzillas: How to Deal with a Sponsor Who Bullies

Action Plan: What to Do when a Big Sponsor Exits

 

Internal politics

What Should You Do When Your Board Sets Unrealistic Sponsorship Targets?

How to Manage (or Get Rid of) a Senior Executive’s Pet Sponsorship

 

Sponsorship brokers

How to Spot a Sponsorship Broker Scam (and One Broker You Should Avoid)

 

 

 

 

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