Sponsorship White Papers & Templates

Power Sponsorship has become very well-known for the wealth of resources provided at no cost to visitors. Links to download our free white papers, cheat sheets, and tools are below. White papers and cheat sheets are provided in PDF format. Tools are provided in MS Word, so you can customise them. Just click the document title to download.


All of our white papers, blogs, and tools are copyright and this copyright will be enforced. Any reproduction, sale, or distribution of these materials, in any form, without express written permission of Kim Skildum-Reid is a breach of copyright. If you would like to enquire about getting permission to reproduce these articles, tools, e-books, or other website content, please review the reprint guidelines and contact us at admin@powersponsorship.com.

If you want to share these resources, you are welcome to link to this page or to PowerSponsorship.com, but we do not allow “deep linking” to articles and tools. What does that mean? You may not post the direct download link for these tools or white papers on your website or social media.

Sponsorship white papers

“Disruptive Sponsorship: Like Disruptive Marketing, Only Better”

How sponsorship broke the ground that Disruptive Marketing is now claiming, and how we’re going to stay at the forefront by bringing more meaning to the equation than any other marketing media possibly can.

“Last Generation Sponsorship”

Our blockbuster white paper on best practice sponsorship, downloaded hundreds of thousands of times! Download it for yourself. Download it for your partners. Download it for your boss, board, or colleague. This article is guaranteed to get anyone thinking more strategically about sponsorship!

“Survival Guide for the New Sponsorship”

Practical things you can do to shift your organisation’s approach into best-practice.

“Don’t Go to Another Sponsorship Conference Until You Read This”

All sponsorship conferences are NOT created equal. This great guide will help you sort the good from the bad (and make organisers of the bad ones really miserable, if you want to).

“Sponsorship and the Public Sector”

A wake-up call for all government sponsorship seekers.

“Top Ten Tips for Sponsorship Seekers”

Short and sharp, this is a must read for sponsorship seekers, particularly if you’re new to the game.

“What Every CMO Needs to Know About Sponsorship”

Aimed at corporate chief marketing officers, this white paper offers advice about the high-level decisions and directives that will impact on sponsorship results.

Sponsorship cheat sheet

“Cheat Sheet: Marketing Terms a Sponsorship Seeker Must Know”

This is a list of some of the most common, but confusing, terms that sponsors use when describing their objectives and target markets. If you want to ensure you know what sponsors are talking about, be sure you know all of them!

Sponsorship tools

Note: Some people are having a bit of difficulty downloading these two Word documents. If you are running an older version of Office and it is saving as a garbled html file, you may have to choose “All files” as the document type and add “.docx” to the end of the file name. That should fix it!

“Generic Inventory”

A fantastic creativity and customisation tool for sponsorship seekers.

“Sponsorship Guidelines”

A quick and easy way for sponsors to tell potential sponsorship seekers exactly what they need.