Non-profit sponsorship has more in common with for-profit sponsorship than you probably think, but there are some specific sponsorship issues and angles that non-profits face. For that reason, I’ve put together this short list of recommendations for you.
These resources should be used in concert with the following, more general, Best-of pages, which are packed full of must-reads for all rightsholders:
If you’re interested in reprinting, republishing, or otherwise distributing the resources below, please review the guidelines for republishing.
How Not to Sell Sponsorship: A Guide for Charities
The Zero Guilt Trip Guide to Raising More Cultural Sponsorship
What Should You Do When Your Board Sets Unrealistic Sponsorship Targets?
Sponsorship is Unallocated Funds, End of Story
If you need additional help, you can find more on the services I provide below. You’re also welcome to drop me a line to discuss:
Please note, I am not a sponsorship broker, and do not sell sponsorship on behalf of other organisations. You may find someone suitable on the Power Sponsorship broker registry.