Sponsorship Video Tutorials

As part of my commitment to upskilling the industry, I’ve have developed a series of short tutorials spanning a range of sponsorship topics.

These fast-and-furious tutorials get straight to the point, providing expert insights and practical advice that makes best practice the most sensible and effective option. You’ll also find a longer ask-me-anything done in April 2020, with lots of good information, including answers to many COVID- and recession-related questions.


Sponsorship Proposal Basics in About 15 Minutes

In this video tutorial, I show you how to create a sponsorship proposal that will stand out, increase your value, and give you the best possible chance of getting a “yes” from sponsors.



Sponsorship Ask-Me-Anything with Kim Skildum-Reid

In April 2020, I did a live sponsorship ask-me-anything, with participants from all over the world. Topics were largely, but not entirely, COVID- and recession-related, and included…

  • Pandemic’s effect on sponsorship best practice (for sponsors and rightsholders)
  • Sponsorship sales during pandemic and recession
  • Sponsorship retention during pandemic
  • Sponsorship valuation – How to get better proposals
  • How are sponsorship contracts going to change, as a result of COVID
  • Valuing digital vs physical sponsorship benefits
  • Sponsorship make-goods
  • Finding the right sponsorship contact

Video isn’t HD, as some participants had an issue with bandwidth, working from home.

20 Sponsorship Questions with Kim Skildum-Reid: Part 1 – Sponsorship Seekers

In this video tutorial, I answer the 9 questions I get most often from rightsholders, including:

  • What are the three most critical parts of a sponsorship proposal?
  • How do I value my sponsorship assets?
  • How do I get a small sponsor to increase their investment?
  • Can I approach competing brands for sponsorship at the same time?
  • How do I get a sponsor for my great idea?




20 Sponsorship Questions with Kim Skildum-Reid: Part 2 – Sponsors and General

In this video tutorial, I answer the 7 questions I get most often from sponsors, including:

  • How to deal with a clueless partner
  • How to sell best practice sponsorship into senior executives
  • How best to exit a charity sponsorship
  • How to deal with a crazy sponsorship fee increase at renewal

I also answer four more general questions that I get all the time!