After a tough 2020, the sponsorship industry is rebounding, but for many of us, the game has changed. Sponsors need to be shrewder, work their sponsorships harder, and be more accountable than ever for meaningful results against objectives. Rightsholders need to be nimbler, more creative, and ready to match those sponsors’ increasing expectations.
I’ve now developed a set of online sponsorship training courses, adapted from my highly regarded workshops for sponsors and rightsholders, and fully updated for 2021. Both courses feature more video content than I can present in a full-day, in-person workshop. Videos are grouped into chapters, and videos average around 30 minutes each
Getting to “Yes” is for rightsholders – people looking for sponsorship. The Corporate Sponsorship Masterclass is for sponsors.
Both courses are jam-packed with content, featuring a mix of…
Both courses provide:
Use the links below to get more details and register for Getting to “Yes”, register your interest in the Corporate Sponsorship Masterclass, or check out reviews for my workshops.