After a tough 2020, the sponsorship industry is rebounding, but for many of us, the game has changed. Sponsors need to be shrewder, work their sponsorships harder, and be more accountable than ever for meaningful results against objectives. Rightsholders need to be nimbler, more creative, and ready to match those sponsors’ increasing expectations.
I’ve now developed a set of online sponsorship training courses, adapted from my highly regarded workshops for sponsors and rightsholders, and fully updated for 2021. There are comprehensive courses, featuring more video content than I can present in a full-day, in-person workshop. There are also topic-driven short courses, so you can learn specific skills, and learn them fast.
The comprehensive courses are jam-packed with content, featuring a mix of…
If you’re after a crash course in one major area of sponsorship, I also offer short courses. Short courses are made up of key segments of the comprehensive training, ranging from 45 minutes to 2.75 hours in length.
All courses include:
Comprehensive training also includes:
Use the links below to get more details for online training for rightsholders, register your interest in online training for corporate sponsors, or check out reviews for my workshops.