Online training

Comprehensive sponsorship
training,
on-demand

After a tough 2020, the sponsorship industry is rebounding, but for many of us, the game has changed. Sponsors need to be shrewder, work their sponsorships harder, and be more accountable than ever for meaningful results against objectives. Rightsholders need to be nimbler, more creative, and ready to match those sponsors’ increasing expectations.

I’ve now developed a set of online sponsorship training courses, adapted from my highly regarded workshops for sponsors and rightsholders, and fully updated for 2021. Both courses feature more video content than I can present in a full-day, in-person workshop. Videos are grouped into chapters, and videos average around 30 minutes each


Getting to “Yes” is for rightsholders – people looking for sponsorship. The Corporate Sponsorship Masterclass is for sponsors.

Both courses are jam-packed with content, featuring a mix of…

  • Best practice theory, and the trends and technology driving sponsorship results
  • Lots of case studies and examples, picked specifically to illustrate different angles and ideas, which you can use for your own organisations
  • Practical skills and how-to
  • Advice, angles, and reality checks
  • Comprehensive, whiteboard-style brainstorm exercises, showing you exactly how each brainstorm works, and providing you with ideas that you can borrow and adapt for your own organisations

Both courses provide:

  • Full access for 30 days, so you can work through the course at your own pace
  • Downloadable PDFs of every presentation, in PPT style
  • Downloadable resources and recommended homework
  • Access to three, monthly Ask-Me-Anything sessions with me
  • Discussion enabled on all lessons, allowing you to comment or ask questions of your fellow students or me. I will be monitoring these discussions and answering questions
  • Course completion certificate

Use the links below to get more details and register for Getting to “Yes”, register your interest in the Corporate Sponsorship Masterclass, or check out reviews for my workshops.