Online training

Comprehensive sponsorship

This is not your average online sponsorship training, full of theory and fluff, but little how-to. Far from it.

This is premium sponsorship training for organisations that are serious about improving results.

This 5-star training has been adapted from the gold-standard sponsorship training that I’ve been delivering to sponsorship professionals around the world for years.

Fully updated to reflect the times, both of these courses have more content than can be delivered in a full-day of in-person training. Most of the theory and tons of case studies are packed into the first chapter. From there, it’s all about bringing the strategies, techniques, and results of best-practice sponsorship to life in your organisation.

These courses will not only teach you how to do sponsorship, but how to use and adapt the strategies, so your approach is 100% in line with your needs and goals.

The comprehensive courses are jam-packed with content, featuring a mix of…

  • Best practice theory, and the trends and technology driving sponsorship results
  • Lots of case studies and examples, picked specifically to illustrate different angles and ideas, which you can use for your own organisations
  • Practical skills and how-to for every single major element of your sponsorship program, from start to finish
  • Advice, angles, and reality checks
  • Comprehensive, whiteboard-style brainstorm exercises, showing you exactly how each brainstorm works, and providing you with ideas that you can borrow and adapt for your own organisations
  • Strategies for getting internal buy-in and participation from across your organisation


All courses include:

  • Downloadable PDFs of every presentation, in PPT style
  • Downloadable resources and recommended homework
  • Discussion enabled on all lessons, allowing you to comment or ask questions of your fellow students or me. I will be monitoring these discussions and answering questions
  • Access to periodic, invitation-only, live Ask-Me-Anything sessions with me
  • 30 days’ full access, so you can work through the course at your own pace
  • Course completion certificate

Use the links below to get all of the details about both courses, including full course outlines, reviews, inclusions, and registration.