Let’s face it, Chief Marketing Officers don’t really need to be experts at sponsorship. If you’re a CMO, though, you do need to know at least the big picture stuff and the sponsorship basics, so that you can hire and lead a team that will make the most of this powerful medium. Here are a few resources that will help, and the questions you’ll ask of your team after you spend that time could make a huge difference in your results and the accountability of your sponsorship program.
If you’re interested in reprinting, republishing, or otherwise distributing the resources below, please review the guidelines for republishing.
Last Generation Sponsorship Redux – best practice sponsorship framework
Disruptive Sponsorship: Like Disruptive Marketing, Only Better – cutting edge trends that drive modern sponsorship
9 Secrets of Amazing Sponsors (infographic)
This is my book for corporate and government sponsors, and anyone who wants to understand that side of the business. Forewords by industry heavy-hitters, JW Cannon and Rob Fleming. Available in paperback, Kindle, and on iTunes.
If you need additional help, you can find more on the services I provide below. You’re also welcome to drop me a line to discuss: