Sponsorship
is Amazing!
But is your sponsorship program as amazing as it could be? If not, you’re in the right place. I’m Kim Skildum-Reid, a corporate sponsorship strategist, trainer, keynote speaker, author, and sponsorship systems designer, and my laser focus is making you and your organisation great at sponsorship.
This website is overflowing with resources for industry pros. And when you’re ready to make big changes in your results, you’ll also find lots of information on all the ways I can help you get maximum results from this amazing medium.
I’ve created many dozens of blogs, white papers, tutorials, and more all about how to do best practice sponsorship, as well as the functional benefits of doing sponsorship well – more revenue, easier renewals, more engaged sponsors. This blog is not about that. Instead, I want to acknowledge how difficult,… Read More
Like most people, I’ve been working with AI across a lot of functions. I’m working out effective ways to use AI with sponsorship, and figuring out what doesn’t work… yet. With this blog, though, I’ve gone a different direction. I created a comprehensive prompt, and with a bit of trial… Read More
Over the years, I’ve had so many people ask whether it’s better to have a diversified or focused (non-diversified) sponsorship portfolio that I figured I should address it head-on. The short answer is that it depends on a lot of factors, including objectives, target markets, human and other resources, and… Read More
After a very long writing and publishing process, my brand new book is finally out and available to sponsorship professionals worldwide – woooo!! Primarily aimed at sponsors, The Corporate Sponsorship Toolkit 2nd Edition, is an over 70% rewrite of its predecessor, and it’s also significantly bigger than the original –… Read More
I’ve written blog after blog after article after book about the collaborative nature of sponsorship; how it requires both broad buy-in and a commitment to leverage from a range of stakeholders; and that brand managers are generally the ones who approve sponsorship spend. So, if sponsorship decisions and leverage are… Read More
Sponsorship lies are ubiquitous in our industry. It’s a temptation to call them “white lies” because they’re usually not intentionally deceptive. But calling something a “white lie” also implies that no one is getting hurt, when you most certainly are. Sponsorship lies come in many forms. But whether you’re not… Read More
I’ve spent a bit of time over the past few years covering the traits you want and don’t want in sponsorship managers, but as important as it is to have the right people in the job, it’s even more important to have the right organisational approach to sponsorship. Below, I’ve… Read More
This is a pretty common question in my inbox, with many rightsholders telling me that they’ve left “literally dozens” of voicemails or had been following up on a proposal for months. Clearly, it’s time to address this subject, as so many people appear to be getting it wrong. First off,… Read More
Lots of sponsors hire sponsorship consultants or agencies, and I’d hazard a guess that most of them go pretty well. But if you’ve been in this industry for any length of time, I’m sure you’ve seen – or at least heard about – at least a few consulting disasters. Maybe the… Read More
You shouldn’t have. You know you shouldn’t have. But you did. You sold a sponsorship at way below market value because time was getting short and so was your budget. Most sponsors won’t take up a fire-sale sponsorship. They know that their results come not from the sponsorship itself, but… Read More