Back in January 2020 – three months ago, but feels like a year – I wrote “Recession-Proofing Your Sponsorship Program: A Rightsholder’s Guide“. I wrote it because we were overdue for a recession, some indicators were starting to look shaky, and predictions were that we could be in recession by the end of 2020. But holy crap, people… this virus is something else entirely. We are surely going to suffer a serious economic downturn, and my recession advice still holds. But right now, rightsholders need to get through a pandemic that has seen most events and seasons cancelled – or at least postponed indefinitely. And that last word is the kicker: “Indefinitely”. While we’re doing […] Read More
Welcome to Power Sponsorship!
I’m Kim Skildum-Reid and I’m a corporate sponsorship strategist, trainer, speaker, and author. I truly love best practice sponsorship, and helping my clients and the industry get the most from this amazing marketing medium is my mission.
This website is overflowing with resources for industry professionals, so have a good look around. You’ll also find plenty of information on what my team and I can do for your brand or organisation – consulting, training, strategy sessions, coaching, and more – and the results you can expect to achieve. I look forward to hearing from you!