Sponsorship
is Amazing!
But is your sponsorship program as amazing as it could be? If not, you’re in the right place. I’m Kim Skildum-Reid, a corporate sponsorship strategist, trainer, keynote speaker, author, and sponsorship systems designer, and my laser focus is making you and your organisation great at sponsorship.
This website is overflowing with resources for industry pros. And when you’re ready to make big changes in your results, you’ll also find lots of information on all the ways I can help you get maximum results from this amazing medium.
Lots of sponsors hire sponsorship consultants or agencies, and I’d hazard a guess that most of them go pretty well. But if you’ve been in this industry for any length of time, I’m sure you’ve seen – or at least heard about – at least a few consulting disasters. Maybe the… Read More
A few days ago, I did a few updates on my white paper, Disruptive Sponsorship. One of the things that needed updating was the AI sponsorship poem that had been in there. It was from early days of artificial intelligence, it was pretty bad, and I thought Chat GPT could… Read More
Being successful at selling and retaining sponsorship requires a sophisticated approach, a number of critical skills, and a replicable process. My blog, white papers, and books are chock full of advice covering all of that. But sometimes, what a sponsorship team needs more than anything else are good prompts – … Read More
Data is a huge thing in marketing. From big data forecasting to person-level customer journeys, attribution models to unified marketing measurement, conversation volume to sentiment ratio, marketing has never been so thoroughly analysed. And that’s mostly a great thing. Unless it comes at the expense of empathy, creativity, and out-of-the-box… Read More
A couple of months ago, I sat down for an interview about sponsorship with charming Irishman, Stephen Bradshaw, from the fantastic podcast, What Makes You Tick? We covered LOTS of ground on sponsorship: Changes in the sponsorship landscape, technology and sponsorship, data-driven marketing, strategy tips, advice for newcomers, and much… Read More
Sponsorship is a lot of work. Getting a sponsorship from go-ahead to delivering measurable results against your objectives requires effort, creativity, money, buy-in, and teamwork, and all of this is happening while the clock is ticking toward the end of the contract. For a good sponsorship, the results are 100%… Read More
Over the years, I’ve been on a lot of podcasts talking about sponsorship. I’ve been on podcasts for brand marketers and rightsholders; podcasts for CMOs, festival organisers, fundraisers, sports, the arts, local government, filmmakers, and more. It’s fun, I love doing them, and I want to do more! (I wish… Read More
I talk a lot about sponsorship leverage, but it’s so critically important to sponsorship results that it warrants a lot of attention. Leverage is what a sponsor does with a sponsorship to turn the opportunity they’ve got into the results against objectives they need. And while leverage is a sponsor’s… Read More
“Can I use artificial intelligence to write my sponsorship proposals?” I’m hearing this question a lot. And the answer is that you CAN use AI to write a proposal, but it’s not going to be good. But while I’m not a fan of trying to use AI to write entire… Read More
For years, I’ve had the same protest at sponsor workshops. I go through the benefits of sponsorship leverage and a bunch of case studies, and the creative juices are flowing. Then someone either complains that leverage is all well and good, but it costs money, or asks me how they… Read More