I will make you
great at sponsorship!
Sponsorship is amazing, but is your sponsorship program as amazing as it could be? If not, you’re in the right place. I’m Kim Skildum-Reid, a corporate sponsorship strategist, trainer, keynote speaker, author, and sponsorship systems designer, and my laser focus is making you and your organisation great at sponsorship.
This website is overflowing with resources for industry pros. And when you’re ready to make big changes in your results, you’ll also find lots of information on all the ways I can help you get maximum results from this amazing medium.
“Can I use artificial intelligence to write my sponsorship proposals?” I’m hearing this question a lot. And the answer is that you CAN use AI to write a proposal, but it’s not going to be good. But while I’m not a fan of trying to use AI to write entire… Read More
For years, I’ve had the same protest at sponsor workshops. I go through the benefits of sponsorship leverage and a bunch of case studies, and the creative juices are flowing. Then someone either complains that leverage is all well and good, but it costs money, or asks me how they… Read More
You’re the Chief Marketing Officer of a large multinational, or a Group Marketing Manager, overseeing multiple major brands. Whatever your title, you’re a senior executive looking at millions of dollars being invested in corporate sponsorship across your company, and you know there are problems. Some of the decisions appear to… Read More
If you read this blog with any frequency, it won’t come as any surprise that I have a few sponsorship-related pet peeves. One of my biggest issues on the sponsor side is using scorecards to assess sponsorship opportunities. The scorecard process generally looks something like this. You’ve got a scorecard… Read More
My normal approach is to write blogs and other materials that are centred on the various skills, strategies, and pitfalls around sponsorship – things that are shared across categories of rightsholders or sponsors. It’s not very often that I take aim at one category of business, but I’m making the… Read More
It’s early in the year, the time when we look at twelve months stretching out in front of us, and the sponsorship possibilities seem endless. You make ambitious plans and lists and put dates on your goals – we all do! But how many times do you get to the… Read More
Here we are, at the beginning of 2024 – 366 days where you can stick with the status quo, for more of the same uninspired approach to sponsorship, the same frustrations, and the same mediocre (or diminishing) returns. Alternatively, you can make some changes early, and alter the entire trajectory… Read More
I write a lot about sponsorship – books, blogs, white papers – and virtually all of it is aimed at the frontline sponsorship and brand management team. It’s all about how they can get better results, how they can leverage more cost-effectively, how to create measurement plans, and all the… Read More
DEI and ESG have been percolating away in the corporate world for a while, but in the past few years, have exploded. The profile of these priorities has increased exponentially. Corporate commitments to them have been expanded. And consumer expectations around them have gone from almost non-existent to, for many… Read More
I’m a sponsorship consultant, undertaking sponsorship reviews, developing strategies, and building organisational sponsorship capacity. I absolutely love my job. But over all the years I’ve been doing this, I’ve figured out which potential clients are going to make the most of working with me, and which won’t. I know the… Read More