50+ Sponsorship Leverage Resources for Corporate Sponsors (Updated)

Marketing and strategyI love sponsorship leverage (aka, sponsorship activation) and write about it a lot. In this blog, I’ve tried to pick the most important of the 50-odd leverage blogs on this site. It’s probably 60-90 minutes of reading and viewing, but you’ll probably also have a few pages of notes and ideas.

If you like any of these, I encourage you to share them on Twitter, LinkedIn, Facebook, or whatever social media you prefer. Let’s spread the word (and thank you)!!

White papers

Disruptive Sponsorship: Like Disruptive Marketing, Only Better – Brand new!

Last Generation Sponsorship – Downloaded over 850,000 times!

What Every CMO Needs to Know about Sponsorship

Video resource

20 Questions with Kim Skildum-Reid – Part 2: Sponsors and General

Recommended sponsorship leverage blogs

Sponsorship Benefits Every Sponsor Should Want

Favourite Sponsorship Leverage Hack: Don’t Sponsor the Property, Sponsor the Fans

Sponsorship Multi-Tools: The Holy Grail for Sponsors

For Outstanding Sponsorship, Minimise Analysis and Focus on Process

How Much Should You Budget for Sponsorship Leverage?

How to Structure a Sponsorship Portfolio

The Most and Least Powerful Sponsorship Benefits

9 Secrets of Amazing Sponsors (infographic)

Why Be a Sponsor?

Sponsorship, Data, and Maximising Brand Results (Infographic)

Sponsorship Leverage Trick: The Aerosmith Technique

It’s Not the Size of the Sponsorship, It’s What You Do with It

Sponsorship Lie #243: We’re Engaged!

Favourite Sponsorship Leverage Trick: The Invisible Brand

New Sponsorship Leverage Trend: Under-Produce

The Captain Kirk Guide to Breaking Sponsorship Rules

How to Do a MacGyver on Your Sponsorships

Sponsors: What If You Could Start Over?

5 Warning Signs Your Sponsorship Has Passed Its Use-By Date

The Evil Genius Guide to Ambushing Your Own Sponsorship

K.I.S.S. – Keep It Simple, Sponsors

How to Create Sponsorship Vision When Your Company Has a Pole Up Its Bum

Five Ways Sponsors Abuse the Privilege

Asking the Wrong Questions: Sponsorship by the Numbers

Is It Ever Okay to Invest in Sponsorship for Defensive Reasons?

The New Swear Words of Sponsorship: Sponsor Edition

Sponsorship and Social Media: Getting It Right

Five Reasons Sponsors Should Consider an Umbrella Portfolio

How to Right-Size Your Sponsorship Leverage Activities

Why “Proud Sponsor Of” Is the Most Worthless Phrase in Sponsorship

Brand Managers Take Heed: Brand Story vs Customer Story

Death to Beige Sponsorship!

Sponsor Speeches: How to Alienate Your Target Market in One Easy Step

How to Make the Most of Athlete or Other Celebrity Appearances

How Not to be Ambushed

Sponsor Alert: Sponsorship Seekers are Now Stealing Your Leverage Ideas

Pet Peeve #228: Disrespectful Sponsorship

4 Minor Changes that could Create Major Improvements in Your Sponsorship Results

The Myth of “Sponsorship Objectives” and Why Sponsorship is like Sculpture

If You Can’t Explain Sponsorship to Your Grandma, You’ve Got It All Wrong

For Maximum Impact, Forget the Event, Concentrate on the Event Experience

Blogs that are related to leverage (and still worth a look)

8 Ways to Ensure Your Sponsorship Portfolio Underperforms

Anatomy of a Corporate Sponsorship Manager (infographic)

Fear Factor: Five Reasons Sponsors Resist Change

Four Other Reasons You Might Need a Sponsorship Consultant

How to Hire a Corporate Sponsorship Consultant

How to Get Internal Buy-In for a Diamond-in-the-Rough Sponsorship

What is the Greatest Sponsorship Innovation of Modern Times?

Corporate Sponsorship SAQ (Should-Ask Questions)

Newspaper Blurring Logos in Sports Photos: The Silver Lining

What is the Role of a Corporate Sponsorship Manager?


The Corporate Sponsorship Toolkit

This is my new book for corporate and government sponsors, and anyone who wants to understand that side of the business. Forewords by industry heavy-hitters, JW Cannon and Rob Fleming. Available in paperback, Kindle, and on iTunes.

Power Sponsorship assistance

If you need assistance getting your leverage program up to scratch, getting internal buy-in, or measurement, I can help! Drop me a line on admin@powersponsorship.com to discuss:

I’m in Australia, but work with clients on six continents. I look forward to hearing from you!


© Kim Skildum-Reid. All rights reserved. For republishing information see Blog and White Paper Reprints.

One response to “50+ Sponsorship Leverage Resources for Corporate Sponsors (Updated)”

  1. […] Want more information about helping sponsors activate their dollars? Visit Kim Skildum-Reid’s blog and her post 29+ Sponsorship Leverage Resources. […]