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TAG:"sponsorship issues"

6 Ways Sponsors Can Be Jerks, Without Even Knowing

6 Ways Sponsors Can Be Jerks, Without Even Knowing

FIFA, the NFL, and the Strategic Benefit of Sponsor Activism

What is the Real Job of a Professional Sportsperson?

What is the Real Job of a Professional Sportsperson?

Why Using Sponsorship for Data Acquisition is a Bad Idea

Why Using Sponsorship for Data Acquisition is a Bad Idea

The One Critical Skill Most Sponsorship Professionals Lack

The One Critical Skill Most Sponsorship Professionals Lack

7 Lies Media Tell about Sponsorship

How to Respond to Sponsorship Spam

Sponsorship Sales Enemy #1: Succeeding in Spite of Yourself

Should Sponsorship Be an Extension of a Sponsor’s Marketing Plan?

Should Sponsorship Be an Extension of a Sponsor’s Marketing Plan?

How Do You Sell Sponsorship to an Old-School Sponsor?

How Do You Sell Sponsorship to an Old-School Sponsor?

How Do You Get a Fire-Sale Sponsor to Renew at a Realistic Level?

How Do You Get a Fire-Sale Sponsor to Renew at a…

What Should You Do When Your Board Sets Unrealistic Sponsorship Targets?

What Should You Do When Your Board Sets Unrealistic Sponsorship Targets?

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