TAG:"sponsorship issues"

Sponsor Alert: Sponsorship Seekers are Now Stealing Your Leverage Ideas

Sponsors: How to Keep Rightsholders from Stealing Your Leverage Ideas

7 Lies Media Tell about Sponsorship

This Is What Ambush Marketing Looks Like

How to Respond to Sponsorship Spam

Should Sponsorship Be an Extension of a Sponsor’s Marketing Plan?

Sponsors: Should a Major Sponsorship Be an Extension of Your Marketing…

Sponsor Speeches: How to Alienate Your Target Market in One Easy Step

Sponsor Speeches: How to Alienate Your Target Market in One Easy…

Why “Proud Sponsor Of” is the Most Worthless Phrase in Sponsorship

Why “Proud Sponsor Of” is the Most Worthless Phrase in Sponsorship

FIFA, the NFL, and the Strategic Benefit of Sponsor Activism

The Other Ambush: Standing Up for What’s Right when Sponsors Don’t