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Power Sponsorship in the Media
TAG:"cmo must reads"
Stadium Naming Rights is Not “Giving Back to the Community”
Five Reasons Sponsors Should Consider an Umbrella Portfolio
7 Sponsorship Practices that should be Hit by a Meteor –…
Corporate Sponsorship SAQ (Should-Ask Questions)
Sponsorship Measurement: Attributing Sales to Sponsorship
Corruption and the Role of Corporate Sponsors
Asking the Wrong Questions: Sponsorship by the Numbers
Sponsorship Lie #243: We’re Engaged!
11 Good Reasons to Exit a Sponsorship (and 5 Bad Ones)
Five Ways Sponsors Abuse the Privilege
Do You Need Senior Executive Buy-In to do Best Practice Sponsorship?
For Maximum Impact, Forget the Event, Concentrate on the Event Experience
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