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Stadium Naming Rights is Not “Giving Back to the Community”

Five Reasons Sponsors Should Consider an Umbrella Portfolio

Five Reasons Sponsors Should Consider an Umbrella Portfolio

7 Sponsorship Practices that should be Hit by a Meteor –…

Corporate Sponsorship SAQ (Should-Ask Questions)

Corporate Sponsorship SAQ (Should-Ask Questions)

Sponsorship Measurement: Attributing Sales to Sponsorship

Sponsorship Measurement: Attributing Sales to Sponsorship

The Corporate Sponsorship Toolkit

Corruption and the Role of Corporate Sponsors

Asking the Wrong Questions: Sponsorship by the Numbers

Asking the Wrong Questions: Sponsorship by the Numbers

Sponsorship Lie #243: We’re Engaged!

Sponsorship Lie #243: We’re Engaged!

11 Good Reasons to Exit a Sponsorship (and 5 Bad Ones)

Five Ways Sponsors Abuse the Privilege

Five Ways Sponsors Abuse the Privilege

Do You Need Senior Executive Buy-In to do Best Practice Sponsorship?

For Maximum Impact, Forget the Event, Concentrate on the Event Experience

For Maximum Impact, Forget the Event, Concentrate on the Event Experience