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TAG:"cmo must reads"
The Limitations of Data-Driven Marketing and Sponsorship
Sponsorship Selection for Smart Sponsors
“But Sponsorship Leverage Costs Money!”
The Sponsorship Consistency Conundrum for CMOs
What Every CMO Needs to Know about Sponsorship (Redux)
Using Sponsorship to Support DEI and ESG Initiatives (and Not Just…
Why I’m Not the Right Sponsorship Consultant for You
Sponsorship and Emerging/Improving Technology: The Rules of Engagement
Why Great Sponsorship Requires Both Right- and Left-Brain Thinkers (and How…
5 Bad Habits Sponsors Need to Leave Behind
Why Sponsorship Leverage is Like Boxing
How to Manage (or Get Rid of) a Senior Executive’s Pet…
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