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TAG:"cmo must reads"
Is It Ever Okay to Invest in Sponsorship for Defensive Reasons?
How to Create a “Balanced” Sponsorship Portfolio
Should a Major Sponsorship Be an Extension of a Sponsor’s Marketing…
Sponsors: What If You Could Start Over?
The Other Ambush: Standing Up for What’s Right when Sponsors Don’t
The Enemy of Effective Sponsorship Measurement
Why Be a Sponsor?
Negotiating and Managing Multi-Brand Sponsorship
How to Create Sponsorship Vision When Your Company has a Pole…
Fear Factor: Five Reasons Sponsors Resist Change
Tick Tock: The Most Precious Resource in Sponsorship is Time
Why “Proud Sponsor Of” is the Most Worthless Phrase in Sponsorship
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