When it comes to annual sponsorship plans, many sponsors simply pull out last year’s plans, update a few figures, and do the same thing again and again. If that sounds like you; if your sponsorship program hasn’t had any radical updates in the past few years, it’s probably time to… Read More
You’re a brand or sponsorship manager, working in your corporate headquarters. You’re handling the national and/or global sponsorship portfolio, but there are only so many hours in your team’s day, so you are relying on regional management to select, manage, and report on local sponsorships. For many of you, the… Read More
I get more questions about sponsorship pricing than any other aspect of sponsorship. I wish there were an easy answer – a magic wand I could wave that would make the right number appear out of thin air – but I’m afraid it’s just not that simple. That said, it’s… Read More
So, you target women 18-34, living in your geographic catchment area. That seems specific enough. So, how are you going to entice them to attend your event, or whatever you have on offer? How are you going to showcase the value and relevance of the market to potential sponsors? Based… Read More
I recently wrote a blog about the longstanding issue around whether to call what we do “sponsorship” or “partnership”. So you know, the correct answer is “sponsorship”. This issue got me onto thinking more broadly about terminology in our business, and how some of it isn’t doing us any favours.… Read More
Air New Zealand recently posted an amazing video, featuring their staff welcoming the All Blacks home from the Rugby World Cup with a haka. It was spine-tingling, and I shared it on LinkedIn myself, as an example of the passion and authenticity that Air NZ brings to all of their… Read More
A while back, I wrote a blog entitled, “8 Traits of a Great Corporate Sponsorship Manager”. I think that gives a good rundown on the type of sponsorship or brand manager you should want running your sponsorship portfolio. But, there is another side to this: The traits you don’t want… Read More
You’re great. No, really… you, your organisation, your properties, are all wonderful. I wish I could meet you all, and I could happily go to events and sports and museums every day of my life. But, here’s the thing… When it comes to sponsorship, you really need to get over… Read More
Sponsorship consultants are a dime a dozen – I’m one – but we are far from a homogenous group. When it comes to hiring one to assist with your sponsorship program, do you know how to get what you’re looking for? I’ve written this blog to assist both sponsors and… Read More
Esports are exploding. That’s not news. Unsurprisingly, esports sponsorship is also exploding, and there is some great sponsorship happening in the sector. On the flip side, there’s also a lot of money flowing into the sport that’s a combination of trying to “reach a coveted demographic” and me-tooism. And those sponsors?… Read More
I was inspired by a great question I got recently, and am writing a couple of blogs on exiting sponsorships. This one is about why you should and shouldn’t exit, the other one is about how exit a sponsorship well. 11 good reasons to exit a sponsorship… It was never… Read More
You spend a lot of time crafting your pitch – what you are going to say to pique a sponsor’s interest and the proposal you leave behind. I know you do – particularly as so many of you ask my advice about proposals every single day! I’m all for creating… Read More