I get dozens of emails and social media approaches every week from people looking for sponsorship of their podcast, website, blog, business, television show, documentary, education, or whatever. My issue with this isn’t that they are contacting me – I’m happy to hear from any of you! – but that… Read More
I talk all the time about the kinds of benefits sponsors should want from an investment: Benefits that can be shared across the target market; benefits that bring you closer to your target markets, benefits that you can use to add value to your relationship with your target markets. There… Read More
Oh, how I hate those words. In fact, I’m going to go out on a limb and say that those three words can be among the most telling in sponsorship. You don’t see the great sponsors saying “Proud sponsor of”. They aren’t doing social posts or running ads in programs… Read More
I’ve had this question a few times lately. More often than not, it’s a brand manager who asks the question, after a senior executive has indicated interest in a major naming rights. That right there raises a red flag for me, as when the idea for a big naming rights… Read More
A funny thing happened when I got back from overseas a couple of weeks ago. I checked my email and there was one from a journalist I worked with on a story for Successful Meetings. It had a link to the magazine and article online. I clicked it, and there… Read More
One of the first things I do every day is check out what’s happening on LinkedIn. It’s such a great resource for advice and networking in our industry. One of the things I found this morning, however, was just a big fat lie. “There is still time to sponsor our… Read More