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Power Sponsorship in the Media
Sponsorship is Unallocated Funds, End of Story
How Much Should You Budget for Sponsorship Leverage?
How to Exit a Sponsorship
Is It Ever Okay to Invest in Sponsorship for Defensive Reasons?
If the Answer is a Sponsorship Formula, You’re Asking the Wrong…
What Should You Do When Your Board Sets Unrealistic Sponsorship Targets?