A couple of months ago, I sat down for an interview about sponsorship with charming Irishman, Stephen Bradshaw, from the fantastic podcast, What Makes You Tick?
We covered LOTS of ground on sponsorship: Changes in the sponsorship landscape, technology and sponsorship, data-driven marketing, strategy tips, advice for newcomers, and much much more.
My interview with Stephen is below. I strongly suggest you subscribe to his pod!
You may also be interested in my white papers, “Last Generation Sponsorship Redux” and “Disruptive Sponsorship: Like Disruptive Marketing, Only Better“. I’ve also got a self-paced, online sponsorship training course for sponsors, covering the whole process of sponsorship strategy, selection, negotiation, leverage, measurement, and management, with lots of inclusions. Interested? Check out the Corporate Sponsorship Masterclass. I’ve also got Getting to “Yes” for rightsholders.
If you need additional assistance with your sponsorship portfolio, I offer sponsorship consulting and strategy sessions, sponsorship training, and sponsorship coaching. I also offer Sponsorship Systems Design for large and/or diverse organisations. Please feel free to drop me a line to discuss.
© Kim Skildum-Reid. All rights reserved. To enquire about republishing or distribution, please see the blog and white paper reprints page.