Disruptive Sponsorship: Like Disruptive Marketing, Only Better (white paper)

disruptive sponsorship best practice sponsorship

My latest white paper is all about how sponsorship broke the ground that Disruptive Marketing is now claiming, and how we’re going to stay at the forefront by bringing more meaning to the equation than any other marketing media possibly can.

It’s full of big trends, bigger ideas, and keys to finding your own inspiration. As a bonus, you’ll have plenty of comeback, next time some wannabe marketer snarks on at you about how sponsorship is just about exposure or “the halo effect”.

This white paper attacks the subject from primarily the sponsor’s point of view, but rightsholders will find a lot of benefit in being able to identify and talk about Disruptive Sponsorship, and the enormous value in what they’ve got to offer potential sponsors.

Get the white paper

You can download the full white paper as a PDF on the link below. You can download it with no obligation, except that you don’t breach my copyright (because so so so many people do!):

Download “Disruptive Sponsorship: Like Disruptive Marketing, Only Better“.


Important copyright information: If you want to share this white paper, you are welcome to link to this post or to the Power Sponsorship White Papers & Templates page, but we do not allow “deep linking” to downloadable material. What does that mean? You may not post the direct download link for this white paper on your website or social media.

This white paper (and all Power Sponsorship material) is copyright and this copyright will be enforced. Any reproduction, sale, or distribution of these materials, in any form, without express written permission of Kim Skildum-Reid is a breach of copyright. If you would like to enquire about getting permission to reproduce this white paper, please review the reprint guidelines and contact us at [email protected].


Need more assistance?

You may also be interested in my white paper,  “Last Generation Sponsorship Redux“.

Rightsholders, for all you need to know about sponsorship sales and servicing, you may want to get a copy of The Sponsorship Seeker’s Toolkit 4th Edition.

If you need professional assistance with sponsorship, I offer sponsorship consulting and strategy sessions, sponsorship training, and sponsorship coaching. I also offer a comprehensive sponsorship capacity-building service for large, diverse, and/or decentralised organisations.

Please feel free to drop me a line to discuss.

© Kim Skildum-Reid. All rights reserved. To enquire about republishing or distribution, please see the blog and white paper reprints page.

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