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Do You Really Need a Sponsorship Policy?

You’ve Got the Big Sponsor, Here’s How Not to Screw It…

6 Reasons You’re Better Off without That Sponsor

How to Save a Sponsorship in 5 Minutes

How to Save a Sponsorship in 5 Minutes

Is First Right of Refusal the Sponsorship Equivalent of a Ball and Chain?

Is First Right of Refusal the Sponsorship Equivalent of a Ball…

The First Sponsor Meeting (and How Not to Make an Idiot of Yourself)

The First Sponsor Meeting (and How Not to Make an Idiot…

What to Do if a Sponsor Says, “Just Send Me a Proposal”

What to Do if a Sponsor Says, “Just Send Me a…

What Should a Rightsholder Include in a Year-End Sponsorship ROI Report?

How Do Sponsors Evaluate Sponsorship Proposals?

Why You Shouldn’t Sell Sponsor Mentions as a Sponsorship Benefit

Herding Cats: Getting Your Regions to Deliver a National Sponsorship

Herding Cats: Getting Your Regions to Deliver a National Sponsorship

The New Swear Words of Sponsorship: Rightsholder Edition

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