After a very long writing and publishing process, my brand new book is finally out and available to sponsorship professionals worldwide – woooo!!
Primarily aimed at sponsors, The Corporate Sponsorship Toolkit 2nd Edition, is an over 70% rewrite of its predecessor, and it’s also significantly bigger than the original – covering emerging and improving technology, changes in media, many new angles and strategies, and well over 90 case studies to inspire and illustrate key points.
True to its name, this book is a real toolkit, with dozens of templates, checklists, tools, step-by-step processes, and even an excellent sponsorship agreement pro forma. Eleven of these are downloadable as MS Word templates.
The Corporate Sponsorship Toolkit 2nd Edition is available as a paperback or in ebook format. Honestly, though… like all my other books, this has been written as a desk reference. It’s something you can refer to over and over when you’re looking for a solid process, some advice on a tricky issue, or just some creative inspiration. Because of that, I recommend that you get the paperback version. It’s been laid out with nice big margins, so you can write notes, stick post-its, or whatever you need to do to make it truly work for you.
Scroll down for lots more info, including:
And be sure to check out this video, featuring early reviews by several industry luminaries!
Who will benefit from this book? Anyone trying to get a marketing return from their sponsorship investments, such as:
Chapter 1 – The best practice mindset
Chapter 2 – Sponsorship framework
Chapter 3 – Strategy development
Chapter 4 – Sponsorship in financially challenging times
Chapter 5 – Finding the right partners
Chapter 6 – Evaluating offers
Chapter 7 – Negotiation
Chapter 8 – Contracts
Chapter 9 – Dealing with sponsorship brokers
Chapter 10 – Leverage vs activation
Chapter 11 – Win-win-win leverage
Chapter 12 – Leverage funding
Chapter 13 – The opportunities and traps of emerging technology
Chapter 14 – Finding the big leverage ideas
Chapter 15 – Other leverage angles
Chapter 16 – Ambush prevention
Chapter 17 – Getting senior executive buy-in
Chapter 18 – The fallacy of ROI
Chapter 19 – Measuring results
Chapter 20 – Managing your relationships
Chapter 21 – Rightsholder management issues
Chapter 22 – Renewals, renegotiations, and exits
Chapter 23 – Structuring your portfolio
Chapter 24 – Managing a decentralised portfolio
Chapter 25 – Cause and community sponsorship
Chapter 26 – Government sponsors
Chapter 27 – Venue naming rights
Conclusion
Working with me
About the author
Appendix 1 – Recommended resources
Appendix 2 – Sponsorship agreement pro forma
The Corporate Sponsorship Toolkit 2nd Edition has case studies featuring 91 brands (some more than once!). Which brands? These brands!
ABN AMRO
Adidas
Air New Zealand
Amazon India
American Express
An Post
ANZ Bank
ASB Bank
ASICS
AT&T
Audi
Banco Pichincha
Bank of America
Bank of Montreal
BMW
Brahma
Broadview Networks
Budweiser
Cadbury
Canon
Captain Morgan
Carlsberg
Carlton Draught
Charles Schwab
Circle K
Corona
Decathlon
DHL
Dove
eBay
Farmers (NZ)
GrabMart
Great Clips
Green Mountain Coffee
Heineken
HTC VIVE Arts
Hyundai
Infosys
Itau
Jack Daniels
Jaguar
Jockey
Kellogg’s
Kia
Lays
Levi’s
MAC
Manpower
Mazda
Molsen Canadian
Morgan Stanley
NAB
Nambarrie Tea
NH Foods
Nickelodeon
Nike
Nissan
NTT Data
Pepsi Max
Personalised Plates QLD
Principality Building Society
Procter & Gamble
Puma
QBE
Ramboll
Red Bull
Richie’s Supermarkets
Rip Curl
Samsung
Sharpie
Snapchat
Sony
Starling Bank
State Farm Insurance
Steinlager
Swedbank
Target Stores
Telstra
Tennant’s Lager
T-Mobile
Totinos Pizza
Tourism Fiji
Toyota
U Mobile
UnderArmour
University of Reading
Visa
Vodafone
Weet-Bix
XXXX
Z Energy
Below is a non-exhaustive list of booksellers carrying The Corporate Sponsorship Toolkit 2nd Edition. New booksellers are picking the book up every day, so if one of these doesn’ t suit, chances are a bookseller that does work for you will have it soon. Also available on Apple Books in your region.
NOTE: If none of these work for you, or the price is crazy (list price is US $55), you can drop us a line with your physical delivery address – not a PO box, as there’s no tracking – and we can provide a quote for drop shipping the book to you from one of our distribution points.
Books.com.tw (TW)
Bruna (NL)
Donner (NL)
Eslite (TW)
FNAC (FR)
Foyles (UK)
Goodreads (US)
Itsi Store (SAfr)
JPC (DE)
Kingstone (TW)
Librerias Gandhi (MX)
Medimops (DE)
Orell Fussli (CH)
Sanmin (TW)
Saxo (DK)
Strand Bookstore (US)
The Nile (AU)
Waterstones (UK)
Yes24.com (S Korea)
If you’re interested in working with me, I can provide the following options. Just click through for more information, and drop me a line if you want to discuss.
© Kim Skildum-Reid. All rights reserved. To enquire about republishing or distribution, please see the blog and white paper reprints page.