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TAG:"cmo must reads"
Sponsorship and Emerging/Improving Technology: The Rules of Engagement
Why Great Sponsorship Requires Both Right- and Left-Brain Thinkers (and How…
5 Bad Habits Sponsors Need to Leave Behind
Why Sponsorship Leverage is Like Boxing
How to Manage (or Get Rid of) a Senior Executive’s Pet…
How to Structure a Sponsorship Portfolio
Sponsors: What If You Could Start Over?
Last Generation Sponsorship Redux
The Most and Least Powerful Sponsorship Benefits
How Much Should You Budget for Sponsorship Leverage?
Can’t Keep Up? 3 Ways to Better Manage Sponsorship Proposal Assessment
How to Create a “Balanced” Sponsorship Portfolio
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