Rightsholders, are your sponsors getting the most out of their sponsorships? Are they thoroughly leveraging the investments? Measuring the real impacts? If not, your sponsors are risking results, and you’re risking renewals. If you want to keep your sponsors happy and renewing, partner training could be just what you need.
Sponsors, you know how much harder it is to work with unsophisticated rightsholders. It takes more time and money to get a good result, and you wonder sometimes if the headaches are worth it. Maybe you have a big portfolio of community sponsorships, and they just don’t understand how sponsorship works, or how to be real partners. Or maybe you have a few properties that are just phoning it in. If it would make your job easier to have more engaged, better skilled partners, partner training could be the answer.
Training your partners is a fast, effective way to improve your relationships, your results, and theirs.
These group sessions typically last for a half- or full-day, bringing an array of organisations together for an insightful, practical, fun session for your key contacts and, ideally, their teams. Partner training can also be combined with in-house training or a strategy session for your own team.
If you’re going to invite partners for a training session, it has to be good. You need to have a trainer with strong industry credibility, and a track record of delivering high quality, relevant, and immediately useful skills.
That credibility will drive participation. It will drive your partners to bring their teams, upskilling them and building creativity and buy-in. And it will add big value to your relationships. Please check out a list of just some of my sponsorship consulting and training clients, sponsorship training testimonials, and lots of reviews from workshop participants.
If you’re interested in discussing partner training, please drop me a line and tell me a bit about your organisation and what you have in mind. We can then set up a Zoom or phone call to discuss your requirements, before I put together a proposal for you.