Times are tough for sponsors. You’re trying to do more with less. You’ve got smaller budgets and fewer benefits to leverage, yet you’re still expected to hit targets. And all the while, you’re trying to convince the higher-ups that sponsorship isn’t just a luxury spend that should be cut altogether. If you’re ready to stop trying to make do with what you have, and put the right tools in the toolbox, we should talk.
And it’s no joyride for rightsholders, either. You’re facing a huge buyers’ market, and it could be that way for some time. Sponsors are simultaneously cutting budgets and becoming more sophisticated, so you can no longer sell what you were selling, the way you were selling it, and still legitimately compete for sponsorship dollars. If your revenues are dwindling, and you don’t know where to start with this new-look sponsorship game, we should talk.
I love sponsorship, and building organisational capacity around sponsorship is my favourite part of the job. I don’t just want you to learn a few skills. My goal is for your organisation to be confidently self-sufficient, fully leveraging sponsorship’s potential, and able to effectively respond to whatever changes this industry may throw at you.
Whether it’s one intensive session for your frontline staff, or a series of sessions, aimed at various stakeholder groups, I’ll work with you to develop a fully-customised training program that creates vision, addresses your challenges, sets out how to maximise your results, and builds buy-in.
Stakeholder groups could include:
I bring passion and commitment into every jam-packed training session, balancing big ideas, great case studies, and scrappy strategies, all amply demonstrated with live work on your sponsorships. If you’re just looking for a talking head, hire someone else!
And while sponsorship training with me isn’t a substitute for strategy work, it’s fast, cost-effective, and will give you a huge running start on developing and implementing a new strategy for your organisation.
If you want to augment a training program, it can also be done in conjunction with one or more strategy sessions, an online resource hub, or a coaching package.
I’ve written the bestselling books in the industry, worked with blue chip clients all over the world, and kept my clients on the cutting edge of sponsorship for three decades.
Many training clients are repeats, either freshening their teams’ skills or getting new recruits up to speed. I’m also brought into new companies, as previous clients change roles. Most of the rest of my training clients are referrals. Check out…
Sponsors, you can cut your brand’s budget, and put much of your portfolios into hibernation, until face-to-face experiences are are fully back, but you’ll be missing an enormous amount of marketing opportunity. Sponsorship is still a vastly powerful medium, but only if you have the right skills and plan of attack.
Rightsholders, you can’t just white-knuckle it through bad times and expect it to all be okay in the end. This downturn is changing how sponsorship is done, and if you don’t change with it, you won’t be competitive now, or in the future.
If you want to discuss sponsorship training, please drop me a line and tell me a bit about your organisation and what you have in mind. We can then set up a phone or Zoom meeting to discuss, before I put together a proposal for you.