TAG:"sponsorship negotiation"

Should a Sponsor Pay for Extended Benefits?

Sponsors: 4 Renewal Strategies for Getting the Most from Your Partners

Sponsors: 4 Renewal Strategies for Reinventing Your Sponsorship

11 good reasons to exit a sponsorship

11 Good Reasons to Exit a Sponsorship (and 5 Bad Ones)

Outstanding sponsorship is process-driven sponsorship

The Best Sponsorship is Process-Driven Sponsorship

Is First Right of Refusal the Sponsorship Equivalent of a Ball and Chain?

Is First Right of Refusal the Sponsorship Equivalent of a Ball…

The Sponsors’ Guide to Breaking Sponsorship Rules and Changing the Game

Valuing Contra vs Cash Sponsorship

5 Sponsorship Negotiation Mistakes that Hurt Your Bottom Line (and Make You Look Dumb)

5 Sponsorship Negotiation Mistakes that Hurt Your Bottom Line (and Make…

Selling Multi-Brand Sponsorship: The Cheat Sheet

Negotiating and Managing Multi-Brand Sponsorship

Negotiating and Managing Multi-Brand Sponsorship

7 Reasons You Should Want Multi-Year Sponsorship Contracts

7 Reasons You Should Want Multi-Year Sponsorship Contracts

Anatomy of an Ugly Sponsorship Renewal