TAG:"cmo must reads"

8 toxic traits a corporate sponsorship manager shouldn't have

8 Toxic Traits a Corporate Sponsorship Manager Shouldn’t Have

How to Hire a Corporate Sponsorship Consultant

How to Hire a Corporate Sponsorship Consultant

What Esports Fans Can Teach Brands about Sponsorship

11 good reasons to exit a sponsorship

11 Good Reasons to Exit a Sponsorship (and 5 Bad Ones)

Sponsors: 8 Ways to Ensure Your Sponsorship Portfolio Underperforms

Sponsors: 8 Ways to Ensure Your Sponsorship Portfolio Underperforms

5 ways sponsors abuse the privilege

5 Ways Sponsors Abuse the Privilege

8 Traits of a Great Corporate Sponsorship Manager

8 Traits of a Great Corporate Sponsorship Manager

Outstanding sponsorship is process-driven sponsorship

The Best Sponsorship is Process-Driven Sponsorship

Does Sponsorship Affect Share Price?

Does Sponsorship Affect Share Price?

Death to Beige Sponsorship!

Sponsors’ Guide to Avoiding Mediocrity

The Sponsors’ Guide to Breaking Sponsorship Rules and Changing the Game

Should Your Community Sponsorships Be Managed Separately from Other Sponsorships?