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TAG:"cmo must reads"
Diversified vs Non-Diversified Sponsorship Portfolios: A Guide for Sponsors
Introducing the All-New Corporate Sponsorship Toolkit 2nd Edition
What is the Role of a Corporate Sponsorship Manager?
Sponsors: How to Get the Right Sponsorship Consultant for the Job
The Limitations of Data-Driven Marketing and Sponsorship
Sponsorship Selection for Smart Sponsors
“But Sponsorship Leverage Costs Money!”
The Sponsorship Consistency Conundrum for CMOs
How to Right-Size Your Sponsorship Leverage Activities
Tick Tock: The Most Precious Resource in Sponsorship is Time
What Every CMO Needs to Know about Sponsorship (Redux)
Using Sponsorship to Support DEI and ESG Initiatives (and Not Just…
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