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TAG:"cmo must reads"
Introducing the All-New Corporate Sponsorship Toolkit 2nd Edition
What is the Role of a Corporate Sponsorship Manager?
Sponsors: How to Get the Right Sponsorship Consultant for the Job
The Limitations of Data-Driven Marketing and Sponsorship
Sponsorship Selection for Smart Sponsors
“But Sponsorship Leverage Costs Money!”
The Sponsorship Consistency Conundrum for CMOs
How to Right-Size Your Sponsorship Leverage Activities
Tick Tock: The Most Precious Resource in Sponsorship is Time
What Every CMO Needs to Know about Sponsorship (Redux)
Using Sponsorship to Support DEI and ESG Initiatives (and Not Just…
Why I’m Not the Right Sponsorship Consultant for You
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