Introducing The Sponsorship Seeker’s Toolkit Fourth Edition!

The Sponsorship Seeker's ToolkitIf you follow this blog or my social media stuff at all, you know that a lot of the past year has been about writing and production of the Fourth Edition of the industry bestseller, The Sponsorship Seeker’s Toolkit.

What started as an intended 20% rewrite quickly blew out to about 50%, with lots of new content on social media, new tools and techniques, and dozens upon dozens of amazing new case studies of sponsorship being done as well as it can be done. Whew!

It’s now available through Amazon worldwide, as well as many other booksellers. You’ll notice a huge variation in price, so do shop around. In some regions, buying from Amazon and paying postage will be lots cheaper than buying locally, if you have a little time for shipping. Or you can always go for the ebook version.

Here are some direct links to get you started:

The Sponsorship Seeker’s Toolkit 4th Edition on Amazon (paperback and Kindle)

The Sponsorship Seeker’s Toolkit 4th Edition on iTunes

No matter how you buy The Sponsorship Seeker’s Toolkit – paperback or ebook – you will get access to all of the content, as well as 14 downloadable tools and templates in MS Word format. Want a complete and versatile sponsorship proposal template? It’s got one. Need a sponsorship agreement template? It’s got one of those, too. Plus letters, a reporting template, marketing plan template, audience research template, and lots more.


We have been very privileged to get wonderful forewords from two of sponsorship’s luminaries: Steven Schmader, President and CEO of the International Festivals and Events Association, and Karen Earl, Chairman of the European Sponsorship Association. Their takes on the balance of practicality and vision we’ve tried to achieve, as well as this book’s place in our industry, are humbling.

Expert reviews

These are the unedited versions of the shortened reviews found on the back cover of the book.

“Finding sponsorship is an honourable job, but sometimes it can also be a tough one. You need persistence, passion and knowledge. And you need this book! It’s not a guarantee, but it helps you to decide on your right strategy and leads you step by step in the choices you have to make in the whole process from gathering internal support to renewal. It’s so unique, detailed and complete. I never read a better how-to book on seeking sponsors.”

– Ad Maatjens, Founder and Director, Sponsorreport

“This essential, practical and easy to use guide to sponsorship is one of the best and most thorough “how to” books in fundraising! Using real world examples and case studies, easy to use check lists and templates, The Sponsorship Seeker’s Toolkit 4th Edition offers clear, step-by-step guidance through the process, from internal planning to proposal development to sales and negotiation to servicing.  The authors provide the knowledge and the tools for successful implementation based on their many years of experience in the field.  A must-read orientation for nonprofits considering transforming their approach, or venturing into the exciting world of sponsorship!”

– Kyla Shawyer, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance

“In every field of endeavor there’s one book you must read, the go to guide that you just can’t do without. For sponsorship seekers that book is The Sponsorship Seeker’s Toolkit 4th Edition, by Kim Skildum-Reid and Anne-Marie Grey.

Gone are the days of sticking logos on things and putting your hand out for a donation. Today’s sponsors are more sophisticated than ever and expect you to develop a sponsorship program that provides unique marketing opportunities and a return on investment.

For all you serious sponsorship seekers out there, The Sponsorship Seeker’s Toolkit contains all the information you’ll need to successfully develop, deliver and manage a best practice sponsorship program, using an easy to understand step-by-step process supported by useful case studies and example templates.”

– Kym Oberauer, Founder of


© Kim Skildum-Reid. All rights reserved. For republishing information see Blog and White Paper Reprints.

One response to “Introducing The Sponsorship Seeker’s Toolkit Fourth Edition!”

  1. […] sponsors, I was excited to attend a workshop run by the formidable Kim Skildum-Reid, author of The Sponsor Seekers Toolkit, who is, I think, the closest thing we have in Australia to a sponsorship guru. It was an intense […]