How Sponsorship Coaching Works

Have one of the world’s most respected sponsorship experts as your on-call advisor

Are you working on a project – a strategy, negotiation, proposal, or a sponsorship issue – and wished you had timely access to some expert input? Do you have a smart, committed sponsorship team, but they lack best-practice experience, and could use some ongoing support? Or maybe you’re significantly elevating your approach to sponsorship, and need some expert feedback to ensure your big plans start right and stay on track?

If any of the above sound familiar, and you want access to the experience of a top consultant, without the cost or commitment of a full consultancy, sponsorship coaching might be exactly what you need.

Sponsorship coaching with Kim Skildum-Reid

I’m a trusted advisor and collaborator for a blue-chip roster of clients from around the world, I authored industry  bestsellers, The Sponsorship Seeker’s Toolkit and The Corporate Sponsorship Toolkit, and and am a frequent commentator to major business media. Now, you can have me as your on-call advisor, providing feedback and answering your questions on the specific challenges faced by your organisation.

Coaching is available for both sponsors and rightsholders (consultants only by prior arrangement), and can cover any sponsorship-related areas, including:

  • Strategy and policy development
  • Leverage and measurement planning
  • Proposal development
  • Negotiation issues
  • Navigating management and internal issues
  • Getting through a creative dry spell
  • Supporting a new or inexperienced team

Types of coaching available

Whether it’s serious strategic assistance or just getting some fast input on an issue, there is a coaching option that will be right for you. With either coaching option, the coaching session(s) can be carried out one-on-one, or with your team, allowing you to get more input and/or buy-in from colleagues.

Individual sessions

Individual sponsorship coaching sessions run 30-45 minutes, and include reviewing background materials, the coaching session, and provision of follow-up documentation, as appropriate. Individual sessions are most appropriate to organisations that want to:

  • Get frank feedback on one or two documents or issues (eg, a proposal, leverage plan, sponsorship job spec, etc)
  • Address tactical issues
  • Reinvigorate a project that has stagnated
  • Prepare for a key negotiation or renegotiation
  • “Pick the brain” of a top sponsorship expert

Support packages

This type of coaching is more flexible and less structured than individual sessions, allowing for fluctuations in the level and type of support provided. Support packages are available in three and six month increments. Support packages are most appropriate for organisations that:

  • Are taking a new strategic direction
  • Have many issues or a complex process to get through
  • Have a new or inexperienced team that needs some expert support
  • Want the on-call support of an external consultant without the cost


There are four options for coaching packages:

  • Single session – US $700
  • Three sessions – US $1,800
  • Three-month support package – US $4,200
  • Six-month support package – US $7,500

Support packages are based on an average of one session a week, but the delivery will be based on when you need the most and least support.

10% GST will be added to the coaching fee for Australian coaching clients. Australian coaching clients will be provided with a tax invoice in Australian dollars, showing the current exchange rate. Please note, payment of coaching fees indicates acceptance of Power Sponsorship’s Coaching Terms and Conditions. Please take a minute to familiarise yourself with those Terms and Conditions.

Need more information?

If you need more information, you have a few options:

What next?

If you’re ready for sponsorship coaching, click below to drop me a line!


I need coaching!