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The Corporate Sponsorship Toolkit 2nd Edition

Introducing the All-New Corporate Sponsorship Toolkit 2nd Edition

What is the Role of a Corporate Sponsorship Manager?

What is the Role of a Corporate Sponsorship Manager?

Sponsors: How to Get the Right Sponsorship Consultant for the Job

The Limitations of Data-Driven Marketing and Sponsorship

New Podcast: For the Love of Sponsorship

Sponsorship Selection for Smart Sponsors

Do You Need a Sponsorship Expert for Your Podcast?

What Is the Real Driver for Sponsorship Leverage?

What Is the Real Driver for Sponsorship Leverage?

“But Sponsorship Leverage Costs Money!”

The Sponsorship Consistency Conundrum for CMOs

why you should never use a scorecard to assess sponsorship

Why You Should Never Use a Scorecard to Assess Sponsorships

How to Right-Size Your Sponsorship Leverage Activities

How to Right-Size Your Sponsorship Leverage Activities

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