You’ve probably suspected that there was more to sponsorship that what you’re achieving – more returns, more efficiencies, more meaning, more power – and you’re absolutely right. The way sponsorship is typically done barely grazes the surface of best practice sponsorship.
Sponsors, you may be looking to reinvigorate your portfolio, so every investment is delivering against objectives, or develop metrics that showcase your real returns. Or it may be about finding and maximising that sweet spot with both sponsorship efficiency and power. And if your sponsorship management has shifted from strategic/creative to primarily operations, over time, a new strategy and review can refocus your team and stakeholders on these crucial aspects of success.
Rightsholders, whether it’s about securing more sponsorship revenue, meeting the increasing demands of sponsors, managing your range of stakeholders, reworking your bottom-heavy portfolio, or any number of other issues, your challenges aren’t insurmountable. A strategy and review can provide the framework and buy-in for taking an new approach, and getting the buy-in to do it.
Power Sponsorship is my company, and helping clients make the absolute most of their sponsorship programs is my passion. I’ll pinpoint what’s going wrong and get to the core of how sponsorship works for your organisation, your team, and your target markets, then build the strategies, tactics, and tools you need to get there.
The work is collaborative, building skills, vision, and buy-in from day one, ensuring maximum uptake of the new strategy, and building organisational change that will survive staffing changes.
When you work with a consultant, you want someone with the talent, experience, and industry credibility to not only create a great strategy, but build the consensus to get it done. You want someone who will take the time to understand your organisation, challenges, and goals. And you want the consultant you hired – the consultant you trust – to do the actual work.
For brands, sponsorships are, by their very nature, finite. Every day you’re not optimising your approach is another day of wasted opportunity.
Rightsholders, old school strategies won’t cut it anymore. If you don’t sort out your approach and have a forward plan that turns you into a sophisticated peer of today’s sponsors, selling and retaining sponsorship is going to just keep getting tougher.
If you want to discuss your requirements, please drop me a line and tell me a bit about your organisation and your challenges. We can then set up a phone or Zoom meeting to discuss, before putting together a consulting proposal for you.
Please note, because I do all of the strategy work, I can only take on a handful of major consulting clients a year.