Kim Skildum-Reid has two books currently in print:
One note on format: These books are written to be desk references. While you are obviously welcome to purchase the ebook version, paperback may be more user-friendly for day-to-day use.
For more on both of these, we recommend checking them out on Amazon (direct links below). They are also available from other good booksellers worldwide.
By Kim Skildum-Reid
When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people – building relationships and alignment with them – through something they have already decided they care about. It’s that meaning that drives your results. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand.
This comprehensive manual for corporate sponsorship will guide you through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people’s fan experiences and nurture your connections with target markets, building preference, loyalty, and advocacy for real impact on your bottom line.
This toolkit is packed with straightforward tools, techniques, templates, checklists, and resources – many of them downloadable – to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results.
Who will benefit from this book? Anyone trying to get a marketing return from their sponsorship investments, such as:
Book price below is approximate and subject to change.
If Amazon US doesn’t work for you, you can find a big list of global online retailers, with direct links to the book, on this page (scroll down).
By Kim Skildum-Reid
When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people – building relationships and alignment with them – through something they have already decided they care about. It’s that meaning that drives your results. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand.
This comprehensive manual for corporate sponsorship will guide you through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people’s fan experiences and nurture your connections with target markets, building preference, loyalty, and advocacy for real impact on your bottom line.
This toolkit is packed with straightforward tools, techniques, templates, checklists, and resources – many of them downloadable – to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results.
Who will benefit from this book? Anyone trying to get a marketing return from their sponsorship investments, such as:
Book price below is approximate and subject to change.
If Amazon US doesn’t work for you, you can find a big list of global online retailers, with direct links to the book, on this page (scroll down).
Price:$55.00 USD
By Skildum-Reid, Kim (Author), Grey, Anne-Marie (Author)
The Sponsorship Seeker’s Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition.
New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.
PRAISE FOR THE SPONSORSHIP SEEKER’S TOOLKIT:
“This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors.” — AD MAATJENS, Founder and Director, Sponsorreport
“One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!” — KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance
“The Sponsorship Seeker’s Toolkit contains all the information you’ll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates.” — KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
Book price below is approximate and subject to change.
By Skildum-Reid, Kim (Author), Grey, Anne-Marie (Author)
The Sponsorship Seeker’s Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition.
New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.
PRAISE FOR THE SPONSORSHIP SEEKER’S TOOLKIT:
“This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors.” — AD MAATJENS, Founder and Director, Sponsorreport
“One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!” — KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance
“The Sponsorship Seeker’s Toolkit contains all the information you’ll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates.” — KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
Book price below is approximate and subject to change.
Price:$35.00 USD
