I don’t know how many of you write blogs and/or make your direct email address available to the masses. I do both, and there is something about the combination of providing a lot of readily available advice and being readily available myself that makes me a magnet for emails from strangers.
I decided to catalogue these emails for a week. I thought it might provide an interesting glimpse into our industry, and I reckon I’m right. Keeping in mind that these are only the emails I received from people I hadn’t heard from before, and there is some overlap, this is the breakdown:
- 78 emails seeking sponsorship that were addressed “Dear Sir/Madam” or “To Whom it May Concern”.
- 16 emails asking for my assistance in text-speak: “Wud u giv sum sponsorship advice 2 me?” (Answer: No.)
- 108 unsolicited sponsorship proposals.
- 51 unsolicited sponsorship proposals with 5mb or more of attachments.
- 44 people asking me to forward their unsolicited proposals to my clients and/or network.
- 54 people asking my company to sponsor them. (Umm… I’m not a sponsor.)
- 17 unsolicited sponsorship proposals for events taking place within one month (and a few for tours or seasons that had already started).
- One misguided fellow who told me that the fact I wouldn’t distribute his crap proposal to my clients on his behalf was a reflection on my professionalism. (It certainly is.)
- 70 people who are looking for a broker. (I’m not a broker, but I refer them to my list of brokers.)
- 7 people who want me to fly economy for over 18 hours to speak at a conference for free because it would “raise my profile”.
- 9 people who want me to consult for free because they are a good cause.
- 11 corporate sponsors and 21 properties/agencies requesting proposals.
- 55 people who took the time to thank me for all of the content on my website.
- 24 people who asked really good questions (and inspired a few blogs).
And my favourite emails of all…
- 23 success stories from people who had read my book or blog and changed the way they did sponsorship, netting them much better results.
I treat a lot of these as spam and just don’t answer. I do answer all of the thank yous, the good questions, and the ones that give any indication that they’ve done even some basic homework before contacting me. And for my favourites – the success stories – I do a little dance around my office before congratulating them on their hard work.
Despite all of the depressingly old-school or plain, flat lazy contacts I still get, my inbox is changing. I get more and more of the positive emails – the ones that indicate a move toward best practice, and every time I get one of those, it feels like a win for the good guys .
So, keep the emails coming – I promise I read every one of them! The email is firstname.lastname@example.org.
© Kim Skildum-Reid. All rights reserved. For republishing information see Blog and White Paper Reprints.
If you liked that post, then try these...
- How to Increase Sponsorship Revenue: Getting Creative with Benefits [Infographic]
- Please, Academics… Give Us Some Sponsorship Research that’s Actually Useful!
- Why You Should Never Put a Sponsorship Out to Tender
- 8 Must-Have Organisational Traits for Successful Sponsorship Seeking
- The New Swear Words of Sponsorship: Rightsholder Edition