I don’t know how many of you write blogs and/or make your direct email address available to the masses. I do both, and there is something about the combination of providing a lot of readily available advice and being readily available myself that makes me a magnet for emails from strangers.
I decided to catalogue these emails for a week. I thought it might provide an interesting glimpse into our industry, and I reckon I’m right. Keeping in mind that these are only the emails I received from people I hadn’t heard from before, and there is some overlap, this is the breakdown:
And my favourite emails of all…
I treat a lot of these as spam and just don’t answer. I do answer all of the thank yous, the good questions, and the ones that give any indication that they’ve done even some basic homework before contacting me. And for my favourites – the success stories – I do a little dance around my office before congratulating them on their hard work.
Despite all of the depressingly old-school or plain, flat lazy contacts I still get, my inbox is changing. I get more and more of the positive emails – the ones that indicate a move toward best practice, and every time I get one of those, it feels like a win for the good guys .
So, keep the emails coming – I promise I read every one of them! The email is [email protected].
You may be interested in my latest white paper, “Disruptive Sponsorship: Like Disruptive Marketing, Only Better“.
Rightsholders, for all you need to know about sponsorship sales and servicing, you may want to get a copy of The Sponsorship Seeker’s Toolkit 4th Edition.
If you need professional assistance with sponsorship, I offer sponsorship consulting and strategy sessions, sponsorship training, and sponsorship coaching. I also offer a comprehensive sponsorship capacity-building service for large, diverse, and/or decentralised organisations.
Please feel free to drop me a line to discuss.
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