Sponsorship Coaching FAQ

How does coaching differ from consulting?

It is similar in that they both provide individualised assistance with challenges faced by your company. Where they diverge is in the structure. Consulting will usually involve having someone else do a significant portion of the work for you – creating a strategy, auditing your sponsorship portfolio, running a negotiation, etc. Coaching provides expertise, support, and constructive feedback on plans and activities undertaken by you or your organisation. It is a form of consulting, minus the creation of strategic documents or plans.

How does a coaching session work?

Within one working day of signing up, you will receive a full complement of instructions for providing background information and booking your session(s). You will also receive some guidelines for ensuring you get the most out of your coaching session(s).

For an individual session, Kim will review background documents and make notes prior to your 30-minute coaching session. That session will take place either by Skype videoconferencing or phone. Once finished, Kim will e-mail you her notes and any other suggested materials or resources for your reference.

Support pack sessions can be structured in a number of ways – verbal feedback only, written feedback only, or a combination – depending on the specific needs at that time. If you sign up for a support pack, your sessions will be a combination of all of these.

Can I record the session?

There are a number of recorders for Skype, so if you want, we can record the session for your review later. You are also welcome to record phone coaching sessions.

Will Kim understand my situation well enough to offer good advice?

This is really down to the quality of background information that you provide, which Kim will supplement with some additional web research. If there is key information that she needs clarified before your session, she will definitely drop you a line to ask. She can also clarify more minor points in your session.

As long as the background information you provide is accurate and reasonably complete, and you know what you want to accomplish, it should be straightforward for her to grasp.

I’m interested in a support pack, but don’t want to commit until I’ve tried it out. Is there some kind of introductory session?

You could purchase a single session to give it a try. If you decide to upgrade to a support pack, the individual session will be treated as your first support pack session and the fee will be applied to the cost of the support pack, so you will just pay the difference.

Do support packages give me unlimited access to Kim? Could we, for instance, schedule sessions every day?

No. Although session scheduling is flexible, packages are based on an average of one formal, scheduled session per week. This comprises review of documents, preparation, and the session itself. Coaching clients are also welcome to contact Kim for quick, ad hoc advice, based on availability.

Coaching is not a substitution for consulting. The coaching service revolves around a) providing input or feedback on work you’ve done; and, b) doing short, on-the-spot brainstorming during formal sessions. If you need more intensive advice or assistance, you may want to consider sponsorship consulting, a strategy session, or a jump start.

Can I still get coaching if I don’t have Skype?

Skype is free, simple to use, and just requires a webcam and microphone for a virtual face-to-face meeting, so it is recommended. Go to www.skype.com for more information. If, for some reason, you don’t want to install Skype (or your tech department nixes it), there are some online options that provide a very similar experience.

If you would rather not meet via videoconference, that’s not a problem. Kim will simply phone you for your coaching session at the agreed time.

How do I book my coaching session?

Once you’ve purchased your session(s) or package, you will be provided with the coaching guidelines and some instructions for booking. You can book in your coaching sessions up to a month in advance, but Kim needs at least four days to review your materials before your coaching session.

Does coaching ever sell out?

Kim will only be taking on a limited number of coaching clients at any one time. This will ensure that all coaching clients get timely advice and a good selection of session times.

I’m nowhere near Australia, what about the time difference?

Kim is based in Australia, and Australia is a long way from the rest of the world, but all is not lost. Kim will work with you to find a mutually acceptable time.