sponsorship brokers Archives - Power Sponsorship

How to Spot a Sponsorship Broker Scam (and One Broker You Should Avoid)

Really good sponsorship brokers are rare. They have extensive connections, strong skills, and a good work ethic. They’ll represent your property well, deal with you professionally, and will be worth every penny they cost. Unfortunately, unscrupulous broker scams appear to be on the rise, and it’s causing immense damage to the organisations that fall for their wiles. You think the broker has contacted you because they believe you could raise more sponsorship than you currently have, and they can use their connections, skills, and reputation to secure it and take a cut. But that’s not the business model most scammers actually have. No, scam brokers make big promises, but they don’t secure any sponsorship. They […] Read More

How Much Should You Pay a Sponsorship Broker?

I was recently involved as an expert witness in a case involving broker remuneration. As I reeled through all of the ways a broker can be compensated, and the various factors that go into determining the remuneration level, I realised that I hadn’t addressed this subject in my blog for a long time. Never fear, here is the fully revised and updated guide to hiring and paying a sponsorship broker. Types of broker remuneration There are three types of broker remuneration, and most brokers are paid on some combination of these: When sponsorship brokering was first around, it was fully commission-based. There was then a trend toward an up-front fee plus commission. Now, the norm has […] Read More

How Do I Get Sponsorship for My Event?

One very big, but very general question has been popping up a lot on some of the discussion boards I monitor. The general gist is: “How do I get sponsorship for my event?” I could write a book answering that question! Oh yeah, I already have! As you can imagine, the discussion boards are full of advice, but for the most part, that advice misses the most important thing a sponsorship seeker can do to maximise their sponsorship success and revenue. I strongly believe that every sponsorship proposal should… Be focused on the sponsor’s needs, not your needs Be totally customised to those needs Provide multiple, creative ideas for sponsor leverage Have a creative benefits […] Read More

Bidding on Sponsorship? A Very Bad Idea

I have a confession. I love eBay. Most recent score: Outdoor couch for about 75% off. Yay! The thing is, I knew what I was getting. I had checked out the same style of couch in a shop, and the manufacturer would have made thousands of them, so one was as good as the other. It was a commodity – a lovely, comfy commodity – and the perfect thing to auction. Which brings me to a terrible thing to auction: Sponsorship. When the first announcement for one of the new sponsorship bidding websites hit my inbox, my gut reaction was a big, fat “uh oh”. After decades of diligent work, shifting sponsorship away from being […] Read More

And Now for the Bad News… All of It… In One Place

I hate telling people bad news. I especially hate giving bad news to earnest, well-meaning sponsorship seekers who have no idea what they’re doing. For so many of them, the sponsorship they want is the difference between an event happening or not, making money or not, keeping their job or not. Every single day, my inbox is full of emails from perfectly lovely, completely misguided novices. On one hand, I am humbled that so many people want my advice, and I’m really happy to help, if I can. On the other hand, so much of what they are asking is completely unrealistic and/or counterproductive that any honest response is not going to be what many […] Read More