Meaning is sponsorship’s superpower!With so much focus on AI, data, and other emerging and rapidly improving technologies, the challenge for sponsors and rightsholders alike is how to embrace the new tech and media landscape, while preserving what makes sponsorship such a powerful marketing tool.
Optimising your sponsorship results means balancing analysis and creativity, empathy and jaw-dropping tech, deep dives and shortcuts.
For sponsors, the result is stronger, more measurable outcomes, finding efficiencies without compromising effectiveness, engendering advocacy, and building brand love. For rightsholders, the result is more revenue, happier, more engaged sponsors, multi-year deals, easier renewals, and becoming a preferred partner.
These workshops have been fully updated, with loads of new strategies, angles, and case studies.
The 2025 Power Sponsorship Workshops will take place in both Australia and New Zealand.
Rightsholders – 16-17 July 2025
Sponsors – 18 July 2025
Venue: Employers & Manufacturers Assn of NZ, Grafton
Rightsholders – 22-23 July 2025
Sponsors – 24 July 2025
Venue: TBC in Sydney CBD
Workshops are offered for both sponsors and rightsholders. Both workshops are highly interactive and incorporate group, small group, and individual exercises, many case studies and examples, as well as ample opportunity for addressing your questions.
You’ll find brief course overviews below. For detailed course outlines, you can download the PDF brochure. You can also check out reviews from past workshop participants. Ready to book? Head over to the Power Sponsorship booking portal.
Strategies, secrets, and street smarts for dramatically increasing your bottom line
This two-day workshop for rightsholders is the gold standard for sponsorship training. Kim Skildum-Reid works primarily on the sponsors’ side, and knows what they expect, what you’re competing against, and what it takes to get them to “yes”.
This workshop is highly interactive and incorporates group, small group, and individual exercises, many case studies and examples, as well as ample opportunity for addressing your questions.
You will learn to…
Advanced strategies to radically elevate your results, buy-in, and even your job description
This one-day workshop for sponsors combines the most cutting edge strategies and promising trends from around the world, with practical skills, to create huge advances in your sponsorship results.
This workshop is highly interactive, and incorporates group, small group, and individual exercises, dozens of case studies and examples, and ample time to address your questions.
You will learn to…
Every registered participant will receive one complimentary, formal coaching session with Kim Skildum-Reid, to be used within twelve months after your workshop. This is a US $770 value. Put Kim to work on your toughest challenges! Just have a quick question? Workshop participants are always welcome to drop Kim a line for a quick chat and some off-the-cuff advice.
Participants in Getting to “Yes” will receive a copy of the fourth edition of industry bestseller, The Sponsorship Seeker’s Toolkit. Participants in the Corporate Sponsorship Masterclass will receive a copy of Kim’s brand new second edition of her bestseller for sponsors, The Corporate Sponsorship Toolkit.
PLUS this never-before offered inclusion: Every participant will be invited to two one-hour live ask-me-anything sessions with Kim. These will be scheduled for September and early December. Recordings will be available afterward for anyone that wasn’t able to attend live.
All participants will receive additional follow-up materials and recommended reading.
Although course prices have increased for the first time in over a decade, there are several discounts available, including the brand new super early bird discount. Discounts can be combined.
If you want more information, you have questions, or want to register, you’ve got some options:
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