Great corporate sponsorship managers (and brand managers with substantial sponsorship portfolios) need a specific set of traits to be effective. If a manager has all of these traits, the sponsorship portfolio will be integrated across multiple channels, cost far less to leverage, and perform far better against objectives. Without these traits, the portfolio is destined to cost more and deliver less.
For a quick rundown of those key traits, check out the infographic below.
For a more in-depth analysis of what goes into a great corporate sponsorship manager, and how to fix or balance any deficiencies, see my blog, 8 Traits of a Great Corporate Sponsorship Manager.
You may be interested in my white papers, “Last Generation Sponsorship Redux” and “Disruptive Sponsorship: Like Disruptive Marketing, Only Better“. I’ve also got self-paced, online sponsorship training courses, covering the whole sponsorship process, with lots of inclusions. Interested? Check out the Corporate Sponsorship Masterclass for sponsors and Getting to “Yes” for rightsholders.
If you need additional assistance with your sponsorship portfolio, I offer sponsorship consulting and strategy sessions, sponsorship training, and sponsorship coaching. I also offer a comprehensive Sponsorship Systems Design service for large, diverse, and decentralised organisations.
Please feel free to drop me a line to discuss.
© Kim Skildum-Reid. All rights reserved. To enquire about republishing or distribution, please see the blog and white paper reprints page.