Okay, so there’s no award for best sponsorship training. But my AU/NZ workshops have sold out for three years running, and they do get rave reviews across-the-board, plus participants fly in from across the region, Asia, North America, and the Middle East.
So, you could certainly do a lot worse than spending a jam-packed, inspiring, and really fun day or two with me, learning how to make best practice sponsorship work for you.
For 2017, I’m offering workshops for both sponsors and sponsorship seekers:
Sponsorship seekers – 14-15 June 2017
Sponsors – 16 June 2017
Sponsorship seekers – 19-20 June 2017
Sponsors – 21 June 2017
Short overviews of both workshops are below. These workshops follow a process of theory, case studies, practical skills development, group exercises, and free-flowing Q&A. For complete workshop outlines, download the full PDF brochure.
Getting to “Yes”: Strategies, secrets, and street smarts for dramatically increasing your bottom line
This two-day workshop for sponsorship seekers is the gold standard for sponsorship training. Kim Skildum-Reid works primarily on the sponsors’ side, and knows what they expect, what you’re competing against, and what it takes to get them to “yes”.
This workshop is highly interactive and incorporates group, small group, and individual exercises, as well as ample opportunity for addressing your questions. Case studies and examples are used throughout, and your property may even be chosen for one of several live demonstrations.
You will learn to…
- Structure your offers so they are worth far more money
- Create a proposal that makes it easy for a sponsor to say “yes”
- Identify new potential sponsors and sponsor categories
- Significantly upsell current sponsors
- Sell sponsorship on a short lead-time
- Navigate sponsor politics to your advantage
Corporate Sponsorship Masterclass: Advanced strategies to radically elevate your results, your organisational buy-in, and even your job description
Sponsorship is the most powerful tool in your marketing toolbox. This one-day workshop for sponsors combines the most cutting edge strategies and promising trends from around the world with practical skills to create huge advances in your sponsorship results.
This workshop is highly interactive and incorporates group, small group, and individual exercises, dozens of case studies and examples, and ample time to address your questions.
You will learn to…
- Find the creative leverage ideas that will drive your results and reduce your budget
- Re-engineer underperforming sponsorships
- Increase internal buy-in
- Get huge results from smaller investments
- Structure your portfolio for maximum power and efficiency
- Measure and communicate your real results
Complimentary books and coaching
Every registered participant will receive one complimentary, formal coaching session with me, to be used within twelve months after your workshop. This is an AU $770 value. Put me to work on your toughest challenges!
Just have a quick question? Workshop participants are always welcome to drop me a line for a quick chat and some off-the-cuff advice.
Participants in Getting to “Yes” will receive a copy of the fourth edition of my industry bestseller, The Sponsorship Seeker’s Toolkit 4th Edition. Participants in the Corporate Sponsorship Masterclass will receive a copy of my bestseller for sponsors, The Corporate Sponsorship Toolkit.
All participants will receive additional follow-up materials and recommended reading.
There are substantial discounts for early bird registration and charitable organisations.
Train your whole team! Register three people for a workshop and get a fourth for free, plus you can combine this with other discounts. In 2016, I had eleven groups of four and three groups of eight or more!
For more information…
For complete information on both workshops, click on the registration link, below or download the PDF brochure. You are also welcome to contact us with any questions, +61 2 9559 6444 or email@example.com.
Wondering who attends? Here’s a list of just some of the thousands of organisations that have attended my workshops over the years.
And if you’re wondering how good these workshops really are, check out the feedback from the past three sellout years!
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