Just in time for the FIFA World Cup, my newest tutorial, “Ambush Marketing Basics in About 10 Minutes” has been posted to the Power Sponsorship YouTube Channel. Yay!
The new tutorial isn’t fancy, but provides a short, sharp look at ambush marketing – what it is, how it’s done, and how to keep it from happening to you. I hope you enjoy it!
Also on the Power Sponsorship YouTube Channel is “Sponsorship Measurement Basics in About 10 Minutes”.
If you liked that post, then try these...
- Olympic Sponsorship Analysis – Part 8: The Fallout and the Recovery
- UK Sport Selling Olympic Athlete IP? Not On
- For Maximum Impact, Forget the Event, Concentrate on the Event Experience
- Olympic Ambush Analysis – Part 6: I Hope You Don’t Want Fries with That
- Olympic Ambush Analysis – Part 2: Olympic Sponsor Awareness Surveys