Just in time for the FIFA World Cup, my newest tutorial, “Ambush Marketing Basics in About 10 Minutes” has been posted to the Power Sponsorship YouTube Channel. Yay!
The new tutorial isn’t fancy, but provides a short, sharp look at ambush marketing – what it is, how it’s done, and how to keep it from happening to you. I hope you enjoy it!
Also on the Power Sponsorship YouTube Channel is “Sponsorship Measurement Basics in About 10 Minutes”.
© Kim Skildum-Reid. All rights reserved. For republishing information see Blog and White Paper Reprints.
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- Olympic Sponsorship Analysis – Part 8: The Fallout and the Recovery
- Bad Idea #98: Needlessly Increasing Your Sponsorship Level