Just in time for the FIFA World Cup, my newest tutorial, “Ambush Marketing Basics in About 10 Minutes” has been posted to the Power Sponsorship YouTube Channel. Yay!
The new tutorial isn’t fancy, but provides a short, sharp look at ambush marketing – what it is, how it’s done, and how to keep it from happening to you. I hope you enjoy it!
Also on the Power Sponsorship YouTube Channel is “Sponsorship Measurement Basics in About 10 Minutes”.
If you liked that post, then try these...
- Is It Ever Okay to Invest in Sponsorship for Defensive Reasons?
- UK Sport Selling Olympic Athlete IP? Not On
- Bad Idea #98: Needlessly Increasing Your Sponsorship Level
- For Maximum Impact, Forget the Event, Concentrate on the Event Experience
- Sochi Ambush Marketing, Courtesy of the Wrong Olympics and a Brilliant Audi Fan