Sponsors, if your sponsorships are heavy on operations, but light on strategy and creativity, if your struggle to measure real results has left you with a real lack of buy-in, or if you’re facing budget stress and wondering how to structure your portfolio for more impact on less money, I can help.
Rightsholders, if hitting sponsorship targets has been increasingly difficult, and you know that’s only going to get worse, if your bottom-heavy portfolio is a nightmare to manage, if you know you’re going to need a new approach to survive the demands of today’s highly sophisticated sponsors, I can help.
And if, like most of our industry, you’re wondering how to adapt to the limitations on events, continue to use sponsorship as a results-driver, and set yourself up for success in a post-COVID world, I can help.
You’ve probably suspected that there was more to sponsorship that what you’re seeing – more returns, more efficiencies, more meaning, more power – and you’re absolutely right. The way sponsorship is typically done barely grazes the surface of best practice sponsorship.
Power Sponsorship is my company, and helping clients make the absolute most of their sponsorship programs is my passion. I’ll pinpoint what’s going wrong and get to the core of how sponsorship works for your organisation, your team, and your target markets, then build the strategies, tactics, and tools you need to get there.
The work is collaborative, building skills, vision, and buy-in from day one, ensuring maximum uptake of the new strategy, and building organisational change that will survive staffing changes.
When you work with a consultant, you want someone with the talent, experience, and industry credibility to not only create a great strategy, but build the consensus to get it done. You want someone who will take the time to understand your organisation, challenges, and goals. And you want the consultant you hired – the consultant you trust – to do the actual work.
For brands, sponsorships are, by their very nature, finite. Every day you’re not optimising your approach is another day of wasted opportunity.
Rightsholders, old school strategies won’t cut it anymore. If you don’t sort out your approach and have a forward plan that turns you into a sophisticated peer of today’s sponsors, selling and retaining sponsorship is going to just keep getting tougher.
If you want to discuss your requirements, please drop me a line and tell me a bit about your organisation and your challenges. We can then set up a phone or Zoom meeting to discuss, before putting together a consulting proposal for you.
Please note, because I do all of the strategy work, I can only take on a handful of major consulting clients a year.