Best practice sponsorship in 2018 is disruptive, constructive, seductive, and collaborative. But above all, it has meaning for brands, fans, and communities.
This July, I’m going to be teaching both sponsors and sponsorship seekers how to harness that meaning, using the trends, tech, and passion that make sponsorship the most powerful tool in the marketing toolbox.
- Find the creative leverage ideas that will drive your results and reduce your budget
- Re-engineer underperforming sponsorships
- Integrate big data, virtual reality, and other cutting-edge tech
- Increase internal buy-in
- Get huge results from smaller investments
- Structure your portfolio for maximum power and efficiency
- Measure and communicate your real results
Sponsorship seekers, learn to…
- Structure your offers so they are worth far more money
- Create a proposal that makes it easy for a sponsor to say “yes”
- Target new potential sponsors and sponsor categories
- Identify high-value benefits that are easy and cheap to deliver
- Significantly upsell current sponsors
- Sell sponsorship on a short lead-time
- Navigate sponsor politics to your advantage
The Sydney workshops are the only public workshops that I will be offering in the region in 2018. Availability will be very tight, so don’t delay registration.
Short overviews of both workshops are below. These workshops follow a process of theory, case studies, practical skills development, group exercises, and free-flowing Q&A. For complete workshop outlines, download the full PDF brochure.
Getting to “Yes”: Strategies, secrets, and street smarts for dramatically increasing your bottom line
This two-day workshop for sponsorship seekers is the gold standard for sponsorship training. I work primarily on the sponsors’ side, and know what they expect, what you’re competing against, and what it takes to get them to “yes”.
This workshop is highly interactive and incorporates group, small group, and individual exercises, as well as ample opportunity for addressing your questions. Case studies and examples are used throughout, and your property may even be chosen for one of several live demonstrations.
Corporate Sponsorship Masterclass: Advanced strategies to radically elevate your results, your organisational buy-in, and even your job description
Sponsorship is the most powerful tool in your marketing toolbox. This one-day workshop for sponsors combines the most cutting edge strategies and promising trends from around the world with practical skills to create huge advances in your sponsorship results.
This workshop is highly interactive and incorporates group, small group, and individual exercises, dozens of case studies and examples, and ample time to address your questions.
Complimentary books and coaching
Every registered participant will receive one complimentary, formal coaching session with me, to be used within twelve months after your workshop. This is an AU $770 value. Put me to work on your toughest challenges!
Just have a quick question? Workshop participants are always welcome to drop me a line for a quick chat and some off-the-cuff advice.
Participants in Getting to “Yes” will receive a copy of the fourth edition of industry bestseller, The Sponsorship Seeker’s Toolkit. Participants in the Corporate Sponsorship Masterclass will receive a copy of my bestseller for sponsors, The Corporate Sponsorship Toolkit.
All participants will receive additional follow-up materials and recommended reading.
There are substantial discounts for early bird registration and charitable organisations.
Train your whole team! Register four or more people and save 25%, plus you can combine this with other discounts.
For more information…
For complete information on both workshops, click on the registration link, below or download the PDF brochure. You are also welcome to contact us with any questions, +61 2 9559 6444 or firstname.lastname@example.org.
Wondering who attends? Here’s a list of just some of the thousands of organisations that have attended Kim’s workshops over the years.
And if you’re wondering how good these workshops really are, check out the feedback from the past few years!
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