Video Tutorial: Sponsorship Measurement Basics in about 10 Minutes

It’s been a long time in coming, but my first sponsorship tutorial is finally finished. What an epic process!

In the end, it’s what I was after – basically, a video version of the matter-of-fact advice and insights that I try to provide in this blog. My first subject is sponsorship measurement, and while I can’t cover everything about sponsorship measurement in ten minutes, it’s a good primer.

There are already two more tutorials in production. Thankfully, now that we have the format down, these should come through a lot faster. Yay!

In the meantime, the first video is below. Have a look and let me know what you think!

I know, the still is awful. YouTube only give you three choices of stills. Can you believe this is the best one?!

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