After writing my recent blog, How to Increase Sponsorship Revenue: Getting Creative with Benefits, I realised that there was a great way to visually convey the power of creative benefits, ended up with the infographic below. If you click on it, you’ll be taken to a full-sized version.
This is a powerful illustration of how getting creative with the benefits you offer around your sponsorships increases your revenue potential exponentially, because it isn’t about cutting the same pie into smaller and smaller pieces, then trying to get more money for them. No, it’s about making the entire pie bigger.
For all of the rationale, check out the blog linked above. For a very pretty illustration of how those concepts work, feast your eyes on this on this gorgeous infographic…
© Kim Skildum-Reid. All rights reserved. For republishing information see Blog and White Paper Reprints.
If you liked that post, then try these...
- The Myth of “Sponsorship Objectives” and Why Sponsorship is like Sculpture
- Five Ways Sponsors Abuse the Privilege
- 8 Must-Have Organisational Traits for Successful Sponsorship Seeking
- 7 Sponsorship Practices that should be Hit by a Meteor – Part 2
- Five Things a Sponsorship Seeker Must Bring to a Sponsor Meeting