When I posted the Power Sponsorship Facebook page a few years ago, a large proportion of the people who wanted my posts were getting them. Now, as I nudge 1000 “likers”, the average post is going out to 8% of the people who have signed up. Yes, if a few people like or comment, they leak it out to a few more, but the fact that the content I post is very niche and directed at different parts and issues of the industry – which may not appeal to everyone in this industry – mean that if only some random 70 people get the post, the likelihood of a large proportion liking, commenting, or sharing is pretty low.
Basically, Facebook is trying to force businesses to pay to promote posts, and I’m not prepared to pay a company that makes the experience of being a (heavily advertised to) customer less pleasant, secure, and effective at every turn. This does not look like stopping, as outlined in this recent article by Business Insider Australia.
For that reason, I will be de-emphasising the Power Sponsorship Facebook presence. It will still be there, and I’ll still be posting occasionally, but will be putting my main effort into Twitter and LinkedIn. If Facebook is your preferred way to follow Power Sponsorship, and you want to see every post, you will need to regularly click on the Pages Feed link in the left sidebar of your Facebook home page or go straight to the Power Sponsorship page.
Other, probably more effective, ways to keep on top of what I’m posting are as follows:
- Follow me on Twitter – This is my primary social media outlet. I post the most content here and I’m happy to do my best to answer any questions you may have in 140 characters or less. Virtually everything is also hashtagged #sponsorship, and I often add #sportsbiz and/or #eventprofs. (PS, if you like what I post – don’t just favourite, repost!)
- Connect with me on LinkedIn – If you’re in this industry, I’m very happy to connect with you on LinkedIn. There is one caveat: Do not ever ever ever send me bulk LinkedIn email – pitches, announcements, whatever. My offsider, Madam Spamkiller, will report you for spam, disconnect me from you, and tell me about it later. These instructions are also on my LinkedIn profile, so consider yourselves warned.
- Subscribe to my blog – If what you really want is just the new blogs, when they come out, you can subscribe to my blog via RSS or email.
With the exception of the blog subscription, you will get a mix of new content, content from the back-catalogue of 240-ish blogs (!!), and usually topical commentary from me.
I’m opening comments. Is Facebook driving anyone else crazy? Constructive suggestions??
© Kim Skildum-Reid. All rights reserved. For republishing information see Blog and White Paper Reprints.
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