Goodbye, Facebook (and Some Much Better Ways to Follow Me)

Dislike 2When I posted the Power Sponsorship Facebook page a few years ago, a large proportion of the people who wanted my posts were getting them. Now, as I nudge 1000 “likers”, the average post is going out to 8% of the people who have signed up. Yes, if a few people like or comment, they leak it out to a few more, but the fact that the content I post is very niche and directed at different parts and issues of the industry – which may not appeal to everyone in this industry – mean that if only some random 70 people get the post, the likelihood of a large proportion liking, commenting, or sharing is pretty low.

Basically, Facebook is trying to force businesses to pay to promote posts, and I’m not prepared to pay a company that makes the experience of being a (heavily advertised to) customer less pleasant, secure, and effective at every turn. This does not look like stopping, as outlined in this recent article by Business Insider Australia.

For that reason, I will be de-emphasising the Power Sponsorship Facebook presence. It will still be there, and I’ll still be posting occasionally, but will be putting my main effort into Twitter and LinkedIn. If Facebook is your preferred way to follow Power Sponsorship, and you want to see every post, you will need to regularly click on the Pages Feed link in the left sidebar of your Facebook home page or go straight to the Power Sponsorship page.

Other, probably more effective, ways to keep on top of what I’m posting are as follows:

  • Follow me on Twitter – This is my primary social media outlet. I post the most content here and I’m happy to do my best to answer any questions you may have in 140 characters or less. Virtually everything is also hashtagged #sponsorship, and I often add #sportsbiz and/or #eventprofs. (PS, if you like what I post – don’t just favourite, repost!)
  • Connect with me on LinkedIn – If you’re in this industry, I’m very happy to connect with you on LinkedIn. There is one caveat: Do not ever ever ever send me bulk LinkedIn email – pitches, announcements, whatever. My offsider, Madam Spamkiller, will report you for spam, disconnect me from you, and tell me about it later. These instructions are also on my LinkedIn profile, so consider yourselves warned.
  • Subscribe to my blog – If what you really want is just the new blogs, when they come out, you can subscribe to my blog via RSS or email.

With the exception of the blog subscription, you will get a mix of new content, content from the back-catalogue of 240-ish blogs (!!), and usually topical commentary from me.

I’m opening comments. Is Facebook driving anyone else crazy? Constructive suggestions??

© Kim Skildum-Reid. All rights reserved. For republishing information see Blog and White Paper Reprints.

3 responses to “Goodbye, Facebook (and Some Much Better Ways to Follow Me)”

  1. Patrick says:

    I completely agree. I own a brand experience marketing agency and we only use Twitter and LinkedIn as a way to send out industry focused content.

    My agency once had a facebook page and we used it to post blogs and to give away tickets that we received from sports teams/event clients to our followers. It was a way to promote our agency within the community but it did not generate new business. If you would like to see what we did go to http://www.facebook.com/syncse

  2. I agree. Facebook has made communicating with one’s audience much, much more difficult. I’m using my personal Facebook Profile with subscribers almost exclusively now, though we are keeping the Pages for now. I use Twitter and LinkedIn much more than Facebook Pages, and find them to be more effective in terms of engagement and reaching our core audience.

    I think it’s ridiculous for Facebook to make it hard for people to receive information from companies they’ve expressed interest in. As a consumer, it annoys me. As a business owner, it frustrates me.

    Loving your blog, Kim!!

  3. Roland Gilmer says:

    Hi Kim,

    I am developing a brand consultancy (just a little one). I’m just getting started this year. I’m also headed to law school. And I plainly do not have a lot of time. In fact, if I did everything I was supposed to do, every second of my day would be accounted for. Some things I just don’t do. But figuring out what I can “blow off” and what I can’t is another demand on my time.

    However, there are some things that I don’t have to spend a lot of time deciding upon. One of those things is Facebook. I made a very quick decision to let it go completely because there was very little return from it relative to the time I spent on it. This applies to my personal page and my business “Page”.

    Furthermore, even a “casual” relationship with Facebook is a waste of time. Will I ever return to it? Likely not (but I guess anything is possible).

    To justify my decision, I really don’t rely heavily (or at all, really) on academic assessments, analysts, forecasts, opinion polls, etc. Rather, I have just come to a very sedate conclusion regarding Facebook that is just obvious from personal experience and observation:

    “Facebook used to be so big that you couldn’t ignore it. Now, it’s so big that you HAVE to ignore it.”

    The thing is just too noisy. And when I say “noisy”, I’m likening it to the internal noise that all of us fall victim to when we are trying to effectively communicate. Furthermore, much of that noise simulates what happens when a person who is a poor listener spends more time “thinking about how they are going to respond to me” instead of truly hearing what I’m saying (God, I wish I had more time to fully develop my point, here).

    Anyway…

    Facebook wasn’t built for business. It was a personal medium that ADAPTED to serve business interests. Now, that may have been the plan all along (i.e. “gather an audience and then present it to every advertiser willing to pay for it”); but that still doesn’t mean Facebook was “built for business”.

    What it certainly means is that Facebook was built for itself. To wit, I tell people all the time:

    “If Facebook had intended for you to monetize your personal or business profile, you’d have been eating a $200 Wagyu rib eye (right along with Mark Zuckerberg) no later than YESTERDAY…”

    And (of course) they look at me like I’m stupid.

    Mercifully, then, I try to help them out by making the same point with slightly different words:

    “You DO know that Facebook DOES have the ability to make you RICH if they WANTED to, right? And they could do it with NO significant damage to its own interests….”

    Then, they give me another weird look as if I’ve just suggested that they overthrow the White House.

    After that, the conversation is over, and I go right back to planning my boutique consultancy, reading my textbooks, and preparing myself to be of value to people I want to network (and do business) with.

    Yeah, I love Twitter. You’re spot on with your decision and rationale. My personal favorite combination is Twitter and Pinterest. And I’m planning to activate my “combo” strategy in a few months.

    Just my little ol’ opinion.

    I can’t wait for your 4th Edition of “The Sponsorship Seeker’s Toolkit.” And I’m about to buy “The Corporate Sponsorship Toolkit”. Everybody on both sides of the sponsorship issue would be wise to own BOTH books. For smart people, I really don’t have to explain why, either.

    From this point forward, yours will be in my top 10 business blogs.

    Thank you so much for all you do and contribute.

    Best,

    Roland