Workshop Participant Feedback

Over the years, thousands of people have attended sponsorship workshops with Kim Skildum-Reid. Below are just some of the overwhelming number of positive reviews, from participants on all sides of the sponsorship equation.

You can also check out a list of some of the organisations that have sent participants to these workshops around the world.


In 2014, Kim totally rebuilt her workshops from the ground up, presenting them to rapt audiences in Australia and New Zealand. Workshops are continually updated with the latest trends, strategies, and case studies, and feedback has been universally outstanding. Here’s a sample:

“I am so excited about the results I can produce and the buy-in I can generate/influence within my organisation. Love the course structure. Great Job! Incredible value – info, strategies, resources, network, coaching, expertise. You rock, Kim! Thanks for sharing your wisdom and expertise.”

– Fiona Cullen, Australian University Sport


“Kim, you are the most inspirational sponsorship person in the world. This is my third workshop with you in the last nine years and I will keep coming!!”

– Lucy Anastasiadou-Hobbs, Hamilton City Council


“Thank you very much for an engaging and motivating few days.”

– Haydn Chinn, Cleveland Clinic Abu Dhabi


“Best part was breaking down the value add of sponsorships. Reviewing from the ground up makes it easy to understand why we actually engage in sponsorships.”

– Nick Johnson, Playstation Australia


“Thank you for a great workshop. I’m busting with ideas! This was my first formal training in sponsorship after working in the industry for a few years. All the content was really valuable.”

– Louise Lynch, CGU


“Thank you for an awesome two days – literally the best two days of content in any course/seminar I’ve been to.”

– Dianne McAteer, Northern Mystics


“I loved the practical, step-by-step nature of the course. I could totally see how it could apply to my job. Also loved Kim’s style of presentation and workshopping. Thank you so much for the insight!!”

– Ashleigh Vreeburg, TVNZ


“Having access to the steps and confidence from allying it to real world projects in the session has made me certain we can implement these skills in our organisation.”

– Carly Koss, Tennis Queensland


“Kim is amazing!”

– Debbie Chin, Air New Zealand


“Kim, your workshops were fantastic! I cannot wait to implement your techniques into my workplace. I loved seeing real life examples and creating real, simple, and exciting leverage ideas that can be easily transferred across a range of our programs and events. Look forward to putting it all into practice. Will be back next year!”

– Ashleigh Lowe, Cairns Regional Council


“[This workshop] has blown apart my set ideas about sponsoring. Great workshop.”

– Thunes Cloete, Waitaki District Council


“The best aspect was the strategic focus of the course. I had attended other courses and was worried this might be the same. This was an excellent, engaging presentation that has made me re-examine our approach to sponsorship.”

– Annalisa Millar, Questacon


“Excellent presentation skills. Engaging workshop on leveraging and sponsorship measurement.”

– Tony Leggett, NZX Agri


“Lots of light bulb moments. Excited to change the way we work with sponsors. Lots of opportunities.”

– Louise Harvey, Hawke’s Bay Rescue Helicopter Trust


“Covered a wide range of relevant tools to better manage our sponsorship portfolio. Great, accessible case studies. I liked the ability to put tools into practice with other participants.”

– Jenny Burke, Genesis Energy


“The best part was keeping the admin in the book and learning more about involving the company and the partners in the process.”

– Elizabeth Anglesey, The Lines Company


“Relevant, to the point. It explains and makes us so aware of what we need to be to obtain and keep a sponsor. The hands-on nature makes it so real. Kim, your enthusiasm and learnings you are prepared to share with us are so inspiring. I have learned some amazing skills and feel I can carry so many of them forward in future roles.”

– Carol Harris, ICC Cricket World Cup


“The practical brainstorm was great. So easy and well-executed, and definitely a tactic that I’ll be using with the stakeholders internally.”

– Nikita Mehta, HCF


“Really useful session. Glad I attended.”

– Amy McNicol, AIG


“Really enjoyed the two day workshop. Was very informative and learnt new skills that I can’t wait to put into action. I always felt sponsorship procurement was a bit scary. Now, I feel that I can be more confident with an approach to a potential sponsor. Thanks, Kim.”

– Deb Parsons, Events South Australia


“This has been a fantastic workshop. I think it is great value and I have come away with a huge amount of ideas, but also much more confidence in how to approach our sponsorship.”

– Julie Paterson, Northern Mystics


“The best aspect is Kim’s hands-on approach – not just being talked at. This philosophy of sponsorship is wonderful – makes sense and feels doable. It’s a springboard to a new way of doing business.”

– Helen Papadimitriou, Optometry Victoria


“The best aspect was the clear explanation of the methodology to develop a sponsorship proposal, the practical approach, and ideas.”

– James Walker, Collingwood Football Club


“Entertaining while also being hugely informative. I felt I was discovering endless invisible insights into the world of sponsorship – money can’t buy stuff. Thank you!” – Caroline Nelson, New Zealand Opera


“Thank you for a wonderful, inspiring, thought-provoking, and relevant session.”

– Rebekah Godbold, Queensland Symphony Orchestra


“The workshop was loaded with info, and Kim is a concise and succinct presenter.”

– Jann Hing, Australian Institute of Training and Development


“Really enthusiastic and passionate speaker that makes learning enjoyable and easy. I enjoyed the practical brainstorms that help you develop the skills being taught. I also liked the case studies and examples of sponsorships that really get it!”

– Benoit Morana, Cancer Council Australia


“I enjoyed changing the traditional thinking and reversing expectations. Thank you, very insightful.”

– Nick Rowland, Side by Side Partnerships


“The presenter was motivated and passionate. I’m pleased I attended, as the content was very useful.”

– Nyia Srachan, Alpine Energy


“Loved the case studies and practical exercises. Great speaker, down to earth, kept me engaged the whole time!”

– Kirsty Deuss, CORE Education


“Excellent speaker with valuable knowledge. Excellent topics, which were very relevant. Kim is very engaging and she really knows her stuff!”

– Veejal Chauhan, The Skills Organisation


“Really practical advice. Lots of discussion in the workshop amongst attendees. It’s given me the confidence to reframe our offer.”

– Sarah Meikle, Wellington Culinary Events Trust


“Gave me structure/steps to follow. Really knowledgeable presenter – Kim was awesome. I enjoyed working with others in my line of work. Kim, you’re amazing – I’m in awe!”

– Kelly Walden, EMA


“The best part was the group work and opportunity to apply learned knowledge straightaway.”

– Matthew Henry, Australian Ballet


“Great theory that can easily be applied practically. Awesome two days!”

– Vanessa Thompson, Christchurch Arts Festival Trust


“Information overload, well-delivered. All relevant information. Kim, you’re great at your job! Thank you.”

– Cushla Tangaere-Manuel, East Coast Rugby Union


“Excellent presenter. I liked the fact that we got the basics prior to the event, so we could cover a lot more. The workshopping section was very useful – it was a chance to see it in practice.”

– Jane O’Loughlin, EECA


“Your presentation skills, passion, and knowledge are fantastic.”

– Jad Maserow, Sydney Swans


“Perfect, step-by-step guide to help refocus and implement. Thanks so much. It was a fun and engaging session and left me inspired and motivated to get started!”

– Clare Wolfensohn, Westpac Stadium


“Your approach is great. You held my attention the entire time. All the knowledge in this has been priceless.”

– Kaylie Bradley, Canterbury A&P Show


“The real life case examples were really helpful and provided a lot of context.”

– Alexandra Binaco, Wellington Culinary Events Trust


“Reinforcing the journey I’m undertaking with our sponsorship portfolio is the right thing (to realign) and gave me further tools to sell in my future vision.”

– Sean Craigen, IAG Insurance


“Enjoyed the activities/exercises – love all the ideas! As a seeker [attending the sponsor workshop], it was really good to hear the difficulties the sponsors in the room are experiencing.”

– Josh Chant, 33 South Racing


“Enjoyed learning the process of creating leveraging ideas from a sponsor’s perspective, and the overall steps to go through before the proposal stage.”

– Jo Clark, Child Cancer Foundation


“I have had the book for a while, however hearing, seeing, and experiencing this in person is the cream on the cake. My manager attended this conference last year. I can see so much of what we are learning here already implemented in the structure of our department.”

– Alicia Harris, Wellington Zoo


“The workshop was fun. Thank you so much. It will be good to refresh our sponsorships with this framework.”

– Heather Gill, Beyond Bank Australia


“Covered all aspects and Kim allowed time to answer individual questions. Really went beyond expectations and offered a lot of value.”

– Louise Belay, Hamilton City Council/Waikato Museum


“Great ideas that have opened up many doors!”

– Mamie Wooden, NSW Department of Family and Community Services


“The best aspects were Kim’s enduring energy throughout the day, the clear and logical delivery with participant interaction, portfolio review, and working through the examples as a group. Thanks, Kim. A great day for me.”

– Mandy McPhail, Ballance Agri-Nutrients


“Great workshop that demystified sponsorship!”

– Kate Bell, RAC WA


“This course has been really enlightening and helped me to approach sponsorship with a stronger strategic focus. Kim’s experience and case studies are current and fresh, which reinforced the messages. As a newbie to sponsorship, I’m more confident that I will present a sophisticated proposal to potential sponsors and better leverage my own sponsorship opportunities. I’d highly recommend this course to others working on sponsorship deals.”  – Kelly Gage, Energy Efficiency & Conservation Authority


“Loved the brainstorming process – breaking down the steps. And pricing – we are way underselling!”

– Lucy Doig, New Zealand Racing Board


“The best part was changing our mindset to sponsorship from fundraising. But more importantly, giving us a clear process/concept to follow to be successful. It couldn’t have come at a better time for us!”

– Daniel Warsaw, Wellington Zoo Trust


“Kim is a fantastic, enthusiastic presenter.”

– Yasmina Pinto, HCF


“Loved the straighforward approach and sharing of experience and stories around what works and what doesn’t work! Enjoyed understanding how to leverage existing sponsorships, how to evaluate and understand sponsorship requests, and how to take care of our fans!”

– Tania Miller, Meridian Energy Ltd


“This workshop has a thorough, process-driven structure which provides real tools and examples that I can implement in my job. This new way of thinking/approach to sponsorships will greatly enhance my events.”

– David Blackwell, Fairfax Media


“Clear and concise content, supported by anecdotal examples. Amazing presenter – great energy. Useful to attend with other people from our organisation. Can look at shared branstorming and cross-organisational plans.”

– Tracey Wood, Hamilton City Council


“Most comprehensive workshop I have ever been on. You’re awesome. I would like to bottle your enthusiasm! It’s contagious!”

– Keryn McElroy, Addington


“The delivery was very concise and to the point. Content covered all aspects needed to move forward with sponsorship. The interactive approach was just right.”

– Jill Clapcott, Netball Northern Zone


“Simplifying a complex landscape.”

– Megan Compain, New Zealand Rugby


“Great workshop. I’m glad that I have finally been able to attend and sample Power Sponsorship in person.”

– Glenn Critchley, Vodafone Warriors


“Enjoyed the end-to-end content, covering every aspect of the sponsorship process. Also enjoyed the mix of being able to be create, as well as the theory.”

– Nicola Peat, EMA


“This workshop gave me a new perspective on sponsorship and opportunities.”

– Rob Baumann, Biersdorf Elastoplast


“The workshop was very practical.”

– Sarah Sun, Wellington Night Market


“The workshop was wonderful and really has helped to get my creative juices flowing.”

– Glinda Major, Teachers Mutual Bank


“This was my first official sponsorship workshop and I found it really helpful.”

– Ashleigh Easthope, RAC WA


“The workshop was a very engaging, simple to follow, and valuable experience.”

– Demi Tschappeller, Bendigo and Adelaide Bank


“Fun and thought-provoking workshop that has provided me with a great tool kit to assist in maximising the value and return of my organisation’s sponsorship portfolio.”

– Karen de Tisi, RAC WA


“Brilliant. Absolutely enjoyed the interactive sessions. Lots of fantastic ideas and new perspectives that I’ll be able to put into practice.”

– Sharon Moynagh, NZ Post


“Highly relevent content that can be put into practice at work.”

– Amanda Lee, Sydney Living Museums


“I thoroughly enjoyed this workshop and I am walking away bursting with ideas and concepts to take back to the Deni Ute Muster.”

– Claire Doyle, Deni Ute Muster


“Kim you are completely inspirational, honest, down to earth, and real.”

– Nicole Ramage, New Zealand Recreation Association


“Some of the best aspects of the workshop was the customer experience focus, and Kim’s articulate description and storytelling.”

– Georgie Nicholas, Beyond Bank Australia


“Interactive, example-driven, great takeaways.”

– Lee-Mor Reichman, CPA Australia


“Looking forward to putting as much as possible into practice, and will be recommending your services to our partners.”

– Gareth McCarthy, Cricket NSW/Sydney Sixers


“Great to tap into obvious expertise. Case studies are an excellent accompaniment to the theory.”

– Chris Warr, Aurora Energy


“Thank you for the opportunity to attend this workshop. It has been brilliant. Lots of ‘light bulb’ moments, information, interesting and compelling.”

– Carolyn Todd, Hamilton City Council


“Thanks for a great couple of days!”

– Michael O’Grady, Start to Finish Event Management


“I will be following these steps with the major sponsorship I’m about to prep. This has given me a real confidence in that my pitch will be relevant and successful.”

– Dayna Comeskey, APN New Zealand


“Head is full of ideas… thank you!!!”

– Phoebe Rouse, Brisbane Festival


“I loved the step-by-step approach to coming up with ideas for sponsorship and leverage. Creating a background and profile for the target market was amazing.”

– Bailey Fissenden, The Skills Organisation


“So relevant for me and loved it. Focused and intense for learning, but not boring. Highly recommend.”

– Jordan Goodall, Farmers Trading Co


“All really relevant content. Great case studies. Interesting and fun.”

– Linda McLeod, Mercury Energy


“The collaborative nature of the workshop was great, as was being able to put learnings into a real life scenario. Fantastic workshop with great energy, content, and relevance.”

– Michael Kelly, Mercury Energy


“Loved Kim’s enthusiasm and teaching style!!”

Lisa Topcsov, Hamilton City Council


“Kim is a great, clear communicator. Loved the practical examples and case studies, as well as the ability to ask questions.”

– James Wigley, NZ Racing Board


“Loved this workshop. Very easy to understand and to relate back to our organisation.”

– Robyn Scurrah, Victim Support


“Very well-presented with energy, authenticity, and clearly backed by skills and experience in the field. It provided a clear and logical series of processes that stepped through all areas of this complex sector. I felt very engaged and communicated with over the two-day course.”

– Ian Rogers, Wellington Phoenix FC


“Thank you! I thought the workshop was amazing. Inspiring and super educational.”

– Annelies Basten, Cholmondeley Children’s Centre


“Really enjyable. Very intensive, but absolutely beneficial. Looking forward to more win-win-wins!

– Erana Keelan-Reedy, Radio Ngati Porou


“It was all digestable, relevant information. The pace was good – detailed, but good momentum. Thanks for reinvogorating my belief in the value of sponsorship.”

– Lauren Potter, TVNZ


“Great workshop. Good mix of theory and some practical session. Good to use a real life example to work with. Kim was a very knowledgeable presenter – knows her topic very well.”

– Emma Clark, Colac Otway Shire


“Thank you for such an insightful and interesting session. I can’t wait to get back to the office to implement!”

– Vicky Tyas, Sydney Thunder


“The case studies were awesome, as was workshopping a specific sponsorship.”

– Annie Herbert, Rural Bank


“One of the best aspects was the interactive brainstorm part of the day. It was useful to break it down and dissect a sponsorship property as a group. The case studies and examples were also interesting.”

– Kristin Nopson, Sydney Swans


“I love the clarity and simplicity this provides me in my role.”

– Tim Maher, Fitness Australia


“Thorough coverage – power packed. Enjoyed case studies.”

– Kevin Smit, ASB Bank


“The content was very relevant and on point. Very motivating and empowering.”

– Stewart Morgan, Medicare Local


“Thanks again for the refresh and the ongoing motivation. Love the format of the workshops. Kim – you are brilliant.”

– Joni Bennett, Bendigo and Adelaide Bank


“The content is really relevant and current. Kim was very engaging and easy to listen to. I didn’t look at my watch once!”

– Sharon Cockerell, City of Greater Geelong


“It’s completely changing the way that sponsors (and sponsorship seekers) are thinking. By ensuring fans’ needs are put first, it’ll mean both parties are going to benefit from leveraging sponsorship.”

– Lauren Marr, Sydney Swans


“Great content. Very relevant and well-presented. Thanks!”

– Elka Voigt, Bupa


“Heaps of useful and practical advice on how to unpick existing sponsorships and make much more of them. Enjoyed the step-by-step processes on how to improve our leverage. Great presentation, thanks!”

– Kathryn Fitzpatrick, EECA


“Enjoyed the advanced leveraging and measurement skills work as groups, bouncing ideas around a sponsorship proposal/opportunity. Was great to break it down and research it at length.”

– Melinda Keighran, LaTrobe University


“This workshop creates a methodical, structured way of attacking sponsorship. Thanks, Kim. Go All Blacks!”

– Damon Hill, Signature Series Group


“I have lots of ideas to try back in the office!”

– Melodie Vickars, AA Insurance


“Great learnings to approach within our organisation. Clear process to take back and engage internal colleagues and ensure improved outcomes for our sponsors.”

– Rowan Foster, Mater Foundation


“Loved it! Kim, your energy and expertise is motivating and inspiring. Thank you for two great days.”

– Mel Driscoll, NSW Department of Family & Community Services


“I now feel that I have the tools and strategies to grow my business immediately and into the future.”

– John McIntyre, Sponsorworks


“Win-win-win will be all I think about now!”

– Priscilla Barletta, Adelaide Fringe


“Practical and relevant – takeouts that are directly relevant to activities today. Great energy!!!”

– S Hickey, Livestock Improvement Corp


“The whole prospect of sponsorship has been explained in a clear, concise, and documented way. Kim is an engaging speaker who maintains energy and high-level engagement throughout. I’m looking forward to applying all we’ve learned – and will feel so much more confident in doing so. This has turned our way of thinking – fantastic!!”

– Rosalene Fogel, Wellington Zoo Trust


“All of it was great – tools, ideas, and a new way of looking at my role!”

– Kate Roos, Waikato Chiefs


“Kim is a very good presenter – takes questions, clarifies responses, suggests options to implement.”

– Carol Hughes, Tamworth Regional Council


“I loved the practicality of the workshop and how directly applicable the concepts are.”

– Kelly Jones, Southern Football Netball League


“This course will enable me to really step up our sponsorship strategy.”

– Sean McMahon-MacRae, UWA Sports


“All of the new skills I have developed from Kim will be so beneficial in our organisation. Kim was fantastic and certainly one of the best educators I’ve come across.”

– Stephanie Holahan, Deni Ute Muster


“Excellent course delivery. Engaging and good inspiration to make some change.”

– Oliver Broad, Zespri


“Refreshing approach and great to have practical sessions during the workshop.”

– Sue Clarke, Southern Steel


“Really awesome, Kim. Thanks so much. By helping us sell internally, you will have made a real difference to those benefitting from our sponsorship dollars!”

– Gareth Richards, Ravensdown


“The overall content and approach to sponsorship is great. The content and structure of our current sponsorship proposal has never sat right with me. I now understand why our approach is more challenging than it needs to be. Very professionally delivered. Well structured and easy to follow.”

– Cath Downes, Cerebral Palsy League


“The best part was the group working through the sheep dog trial to get the skills embedded. Very passionate speaker and knowledgeable. Really great.”

– Alison Rowland, Mitre 10


“Great workshop. Really interesting, easy to follow theories with great real life examples. I can’t wait to start implementing these processes.”

– Bec Davies, Signature Series Group


“It was great to understand how to workshop a sponsorship, to be able to understand if it truly aligns with the brand and target market objectives. I also like being able to get people ‘on the bus’ for the sponsorship’s purpose, and truly understanding the mechanics for measurement.”

– Felicity Davidson, Bendigo and Adelaide Bank


“This workshop gave me really helpful, up-to-date, relevant info that I can actually use.”

– Rachel Markwart, Beyond Bank


“The best aspect of this workshop was Kim’s enthusiasm! I got great takeaways and innovative approaches.”

– Heidi Roache, Baker Institute


“Enjoyed the process of extracting leverage ideas for sponsors. The proposal structure provided a different approach to customising, on top of what we already do.”

– Luke Boncompagni, South Sydney Rabbitohs


“I can take something away from it all, and found the way it was presented easy to digest and relevant.”

– Tara Maher, Fitness Australia


“I really enjoyed the servicing and sponsor management part of the workshops. Thinking in a new way, such as ROO, is something I will take away and use. I now have a great understanding as to how to pull together a bespoke leverage plan for that sponsor.”

– James West, Sydney Swans Football Club


“Thought it was a very valuable day – learned heaps! Thanks!”

– Angela Lewis, Villa Maria Wine


“Thank you for sharing your knowledge and experience! I was clueless before the workshop and now feel comfortable with basic tools to begin sourcing sponsors.” – Alexis Andrew, VESKI


Do you believe you will be able to implement your new skills in your organisation? A VERY small sample of the uniformly positive responses:

“Absolutely.” – Laney Galligan, ProBlogger

“Yes, yes and yes! Win-win-win!” – Tania Miller, Meridian Energy Ltd

“Yes. I have been provided with short and long term strategies, which is fantastic!” – Stephanie Clarke, Cricket NSW/Sydney Sixers

“Yes! And quickly! Yeehaa!!!” – Elizabeth Anglesey, The Lines Company

“Absolutely!” – Craig Dontas, Clipsal 500

“1000% Will do so immediately!” – Anthony Grima, Football Federation Victoria

“Absolutely YES!!” – Nicholas Kwan, Sportswork Group

“Yes, and I can’t wait to get back and do it!” – Priscilla Barletta, Adelaide Fringe

“Yes, absolutely.” – Jennifer Devine, Bupa

“Absolutely!” – Kendall Bascetta, Sony Computer Entertainment Australia

“Yes – 100%” – Craig Ireson, Hastings District Council

“Yes! I want to review all of our sponsorships now.” – Jessica Williams, TIO – Territory Insurance Office

“For sure. I have written down ideas already.” – Heather Wallace, Bendigo and Adelaide Bank

“Yes. I’ve already scheduled a workshop with my team.” – Matthew Clayton, Royal Melbourne Hospital Foundation

“Absolutely.” – Bailey McCormack, Equestrian Sports NZ

“Absolutely.” – Georgie Nicholas, Beyond Bank Australia

“WELL AND TRULY.” – Felicity Davidson, Bendigo and Adelaide Bank

“Most definitely. I am looking forward to it.” – Rachel Markwart, Beyond Bank

“YES – helped me keep up-to-date with good sponsorship practice.” Bebe Mawer, Caravan Industry Association of Australia

“YES!!! For me, it’s fine-tuning and supporting my manager more effectively now.” – Tara Maher, Fitness Australia

“Yes. I will also share my learnings with my team and look to implement techniques and strategies.” – Nathan Morton, Sydney Swans

“YES!!” – Tom Radomski, Titanium Security Arena and Adelaide 36ers

“Yes. Looking forward to doing it.” – Anna Gorman, 2Degrees

“Yes, totally!” – Ella Sim, Rugby Southland

“Absolutely! Meeting with director is already scheduled.” – Alison Byrne, Royal Melbourne Hospital Foundation

“Yes, especially the brainstorming techniques.” – – Angela Gallo, IBM

“100% yes.” – Thomas Ben, Wellington Phoenix

“Yes, definitely!” – Suzanne Keoghan, Westpac

“Absolutely. The workshop has changed my attitude and approach to selling-in sponsorships.” – Courtney Ramsdale, TVNZ




“From the moment she enters the room, Kim Skildum-Reid owns the moment.  Get ready for a heavy hitting, no non-sense approach to sponsorship with some Down Under humor thrown in for effect.  The only sponsorship course you need to attend.

A non-stop delivery of useful, proven techniques designed to enhance your organization’s sponsorship program and raise those hard to get dollars.   I was able to re-evaluate the effectiveness of our program using information gained through her presentation.

And whatever you do, buy her book, The Sponsorship Seeker’s Toolkit 4th Edition.   It provides the important secrets of selling and servicing sponsorships.  I’m not getting paid to say this.  I just felt it was important to share this detail with you and the rest of our festivals and events industry.”

– Chuck Blische (CFEE), Chair, Texas Festivals and Events Association and Executive Director, Fiesta San Antonio Commission


“The best practice sponsorship workshop that I attended in Auckland greatly exceeded my expectations. Who knew such practical and expert knowledge, crossing the wide range of sponsorship areas, could be covered in one day. Bu through Kim’s extremely easy to follow guidelines and templates, and her personable nature, it was all covered in one day! The seminar was the single most useful, simple, and thought-provoking seminar that I have ever attended in my business career, which spans 13 years.”

– Meredith Cotty, Sponsorship & Community Involvement Manager, AMI Insurance


“If you’re looking for ‘old school’ sponsorship theory, skip Kim’s workshops.  She’ll have you, as Mel Brooks puts it, ‘… reeling through cosmic visions of invention’!  She questions authority, challenges up and down, and has a unique global perspective.  I can’t believe she’s not an American!  Go learn what she has to offer, before your competition does!”

– Steven Remington, Director of Festivals & Events, Tempe Festival of the Arts


“The information and techniques that you presented us with in the two-day workshop really opened my eyes to a different way of not only targeting potential sponsors, but getting them on the hook. Traditionally, working with a not-for-profit volunteer organisation like Crime Stoppers Queensland, it has been difficult to identify what the actual product is that we have, and therefore what we have to offer top-end sponsors.

But after half a day, it was clearer that there was a range of products that this organisation could offer to sponsors. We took the oportunity you offered to use a proposal we were about to pitch to a major sponsor, and with the valuable assistance offered by the rest of the workshop attendees, the brainstorm was a win-win-win!

It identified that we had to go back to the office and totally redesign our proprosal in order to ensure that we had valuable leverage in asking for the corporate dollar. It works, it really does when you put forward a proposal that outlines what each party can do and how this adds to the experience of the target market. We have received a much better response than the straight cold call.”

– Paul Ready, Senior Sergeant, Officer in Charge, Crime Stoppers Unit


“What a fantastic relevant workshop! Entered a little sceptical about how all topics were to be covered in 2 days and if of actual use…they were. Presenter, content, book, templates and coaching session are all EXCELLENT and so very practical and easy to follow.

The book is an ongoing reference to anything I need to know. Very motivating and highly recommended for sponsorship seekers at any level.”

– Vivien Accardo, Fairfield City Council


“I attended Kim’s Power Sponsorship workshop in Atlanta , GA and from that day forward, I had a completely different view of sponsorships.

Before this class, I hated going after sponsorships.  I mean HATED sponsorships, I felt as though I was asking these companies for a handout and spent most of my time embarrassed and contrite.  Not the best way to get someone to believe in your event.  Now, I know I’m helping these companies get through to their consumers.  I know who will benefit the most through the partnerships and I know how to help the sponsors help themselves.  I have such a great relationship with my sponsors now, THEY have started asking me what events I have coming up.  I live in a town of around 60,000 with no large industries – we’re a tourist town, and the same businesses get hit up time and time again.   I walk in with a proposal that compliments what they’re already doing and using our event as a springboard for their products and services.

My professional networking group recently asked me to talk about what a sponsor should expect from events and when I was done they were all amazed.   All this time, sponsors thought they were just handing over money to a charity and not supposed to get anything in return.  Now we work together as partners and what was once the worse part of my job, has now become great relationship building.  Anyone who is lucky enough to take a workshop with Kim, should concentrate on being a sponge for the entire workshop – this woman is amazing!”

– Debbi Grogan, Peak Events, Flagstaff, Arizona


“You inspired me in my career! Kim, you and your workshop are amazing. I strongly recommend to everyone who wants to be involved in sponsorship to attend your workshop. Your knowledge, your passion, and your experience propelled my success. You are my mentor! Thank you!”

– Lucy Anastasiadou-Hobbs, Auckland City Council


“The Power Sponsorship workshops have allowed me to develop and present well-received best-practice sponsorship strategies to my organisation during a time of great change and instability. I have developed invaluable skills in leveraging existing programs and relationships to provide our customers the benefits they most value. Kim presented the course information in an interactive and thought-provoking way that encouraged us to relate each principle to our own situation. I will continue to participate in both the webinars and workshops to hone my skills and further advance our sponsorship activities.”

– Catherine Pola, Branding and Events Officer, Yarra Valley Water


“I found the workshop extremely useful in my role as Event Sponsorship Coordinator. In particular, I found the tools for brainstorm leverage for events extremely useful, and have used these tools with other colleagues for our events. We managed to come up with some great ideas we otherwise wouldn’t have thought of. I would recommend this workshop to anyone who works in events dealing with contracts, relationship building, and leverage.”

– Greta Razey, Auckland City Council


“Clear, concise, and out of the box. I’ve attended many sponsorship seminars and they all sounded the same. Only Kim Skildum-Reid takes the tried and true techniques of sponsorship and punches them up to create a new toolbox that will help you craft a sponsorship package that will stand out from all the others.”
– Christine Filice, Admin Support Manager , Gilroy Garlic Festival


“Taking Kim’s course has totally transformed how our organisation approaches sponsorship. We now understand that sponsorship isn’t about us, but how the sponsor can best get their marketing message to their target market. Providing creative leverage ideas shows we really want the sponsorship to work for them and for the audience, ensuring a win-win-win! The course also highlighted the importance of getting the whole organisation involved in sponsorship and the team is really excited about our first team sponsorship meeting!”

– Tina Berry, Membership & Marketing Director, Property Council New Zealand


“I found Kim Skildum-Reid to be an excellent teacher – knowledgeable, resourceful and great fun.  She has a passion for her work, most enthusiastic, which carries over to her audience. I was very pleased with the materials she covered as well as being a part of her marvellous workshop.”

– Jacki Taylor, Centre City Development Corporation, San Diego, California


“Our session with you has definitely affected the way we plan and think about our sponsorship. The real life examples you provided have helped tremendously in getting our heads around the win-win-win concept. We’ve already tried to move away from the traditional “signage” route with our activity at our “Ladies Night” Match Day Sponsorship at the Vodafone Warriors, where we ran a best dressed fan competitin for the crowd, a VIP party for our top advertising clients, and ran a coupon in the paper for a free glass of bubbles if the readers came down to a special area. We got some great feedback, with the Warrior’s CEO saying it was one of the best sponsor leverage programs he’d seen at the games.”

– Gemma Lewis, Marketing Sales Executive, APN


“Kim’s entertaining presentation wasn’t just fun but extremely useful as well.  The practical strategies she provided were very helpful for us to rethink approaches to make sponsorship pitches and activation concepts more effective.”

– Jeannie McFarland Johnson, Marketing & Media Director, Creative Strategies Group, Broomfield, Colorado


“In an increasingly competitive marketplace, where sponsorship is becoming more and more difficult to source, these workshops provided me with the tools to create quality and innovative sponsorship packages that have increased our ability to both attract and retail sponsors. And despite the current economic conditions, we even managed to generate more sponsorship in 2009 than ever before!”

– Courtney Tune, Coffs Harbour International Buskers and Comedy Festival


“I went to the IFEA conference in Atlanta a year or so ago and your sponsorship workshop was high on my ‘must-do’ list. In this case the anticipation was not greater than the realization as I walked away with many fresh approaches and nuances I could use, not only in the acquisition and retention of sponsors, but with dialogues to have with new prospects to help them ensure success with our events. Often a situation comes up that we use the knowledge you shared with us to help train our future partners in the new way to do this business of successful event sponsorships.”

– Marie Atwell, SHOWS ETC, Boise, Idaho


“I found Kim’s workshops filled with inspiration and came away with far more information than any other sponsorship workshop I have attended in the past.  Kim’s books have become wonderful resources that I find myself referring to on numerous occasions to “spice” up my sponsorship materials.”

–  Katie Laux Lucas, Director, Columbus Arts Festival, Columbus, Ohio


“Overall a very beneficial experience that will help me in every aspect of my job”

– Seamus Banim, Telecom Eirann


“I left the sponsorship workshop with not only a great toolkit but a fresh outlook and optimism for tackling some of those difficult challenges. The toolkit has been extremely useful in ensuring that a suitable structure is in place so that all sponsorships we engage with our optimised to their full potential.”

– Carina Lauder, Royal Automobile Club of WA


“Kim breaks everything down into real terms which are easy to follow and implement. Great course. Completely worth it!”

– Samantha Sutch, Adelaide Festival Centre


“Really great presentation – very informative and dynamic. Has definitely given me some areas to work on.”

– Lisa Packwood, Subaru


“The best aspects of the workshop were the brainstorming and interactive aspects. Using plausible examples really allowed me to relate to how it would work in my scenario. Really great course. It opened my eyes to a whole new way of thinking about sponsorship.”

– Jake Roarty, Events ACT


“Really valuable, accessble training with lots of avenues for application.”

– Corinne Kemp, Sydney Community Foundation


“I enjoyed the easy-to-follow processes and frameworks. The examples and whiteboard exercises were great! It was very informative and well-presented, enjoyable and engaging.”

– Josh Chant, 33 South Racing


“Great resource. I feel reinvigorated about how to approach leverage to get results.”

– Jennifer Procter, Volvo Cars


“Excellent insight into being an excellent sponsor”

– Basile Moschidis, Sensis


“I found all aspects of the workshop beneficial. It will provide me and my organisation with a clear path in achieving our marketing objectives through sponsorship”

– Chris Fish, Advance Energy


“Very practical. I took away at least five ideas to implement immediately. One of the best workshops I’ve been to, and not just on sponsorship”

– Meagan Tansley, CPA Australia


“Wow! Great course. Took in heaps”

– Natasha Goodwin, Lipton


“The entire workshop was fantastic”

– Sue Jones, QR (Queensland Rail)


“Practical exercises made you think and relate”

– Vanessa Rosen, Law Institute of Victoria


“Excellent speaker. Very motivating”

– Jo-Anne Ker, Bartercard


“Very interesting and informative day”

– Marcelle McAuliff, Bank of Ireland


“Made me feel more confident in dealing with future sponsorships”

– Dani Cassino, Simplot


“High energy, very practical and interactive. Clearly explained and entertaining”

– Leigh Cleave, Royal Children’s Hospital Foundation


“I found many beneficial aspects that I can apply to what I do”

– Daniel Fitzpatrick, NRMA Insurance


“Presenter excellent. Raised a lot of issues and ideas for me to act upon”

– Juliette Dye, KPMG


“Sensational and streetwise!! Some fantastic tips that I can’t wait to implement”

– Eileen Culleton, Boystown Family Care – Kids Help Line


“Excellent content. Up to date information”

– Juliette Marr, SA TAB


“Exactly what I needed to know. Really got me thinking about how I can work more effectively”

– Nicole Rumble, Australian Information Industry Association


“I have made a 180 degree turnaround in the way I will now approach sponsorship seeking”

– Casper Schougaard, QUT Student Guild


“Very relevant”

– Craig Burton, Coopers Brewery


“The course was fantastic – very enthusiastic and motivating. Great to be involved. I learned a whole lot”

– Sara Bidois, National Gallery of Victoria


“Great eye-opener on how things should be done. Lots to take away and try to do better”

– Joy Pugh, University of Southern Queensland


“Presenter 10+ — Excellent!”

– Bob Tirrell, Heroes Stuff


“Wonderful methodologies and initiatives”

– Felicity Clark, Andersen Consulting


Browse more training topics

Why Power Sponsorship TrainingIn-House Sponsorshp TrainingSponsorship Strategy SessionsSponsorship Partner TrainingSponsorship Keynote SpeakingPrivate Sponsorship WebinarsConsulting & Training Clientspurplebutton5Training Feedback & TestimonialsPublic Workshop Participants