Training your partners can be one of the highest leverage things you do with your sponsorship portfolio. Power Sponsorship has many clients, on both sides, who swear that providing their partners with a new approach and skills has transformed their results and done it fast.
Partner training with Kim Skildum-Reid usually takes anywhere from a couple of hours to a full-day, and can be structured to address any emerging opportunities, changes, or challenges your partners may be facing.
You can expect that your partners will have a much better understanding of what you’re trying to accomplish, their role in your marketing plan, your expectations as a partner, and simple things they can do to improve your results (and make you more likely to renew). The skills will be a mix of specific and general, improving their capacity as a partner to all of their sponsors.
This is also a great option if you are rationalising your portfolio and will be exiting a number of sponsorships, as training is a cost-effective way to ease the transition and get them ready to secure sponsorship to replace the lost revenue.
You can expect your sponsors to have a stronger vision of what can be accomplished through their investment in your property, a far more creative, strategic approach to developing leverage plans that get them the result they need, and they will learn to do their own measurement. This is also an added-value to your relationship that has a very high perceived value and differentiates you from the competition.
Kim can even lead them through the leverage process, so they leave the session with an actual leverage plan. This is a very popular and powerful option for many Power Sponsorship clients.
Want to discuss a partner training with Kim Skildum-Reid? Drop us a line!
PH (AU): +61 2 9559 6444
PH (US): +1 612 326 5265